Service to Students: It’s a New Day
Creating an institutional culture of student service facilitated by a high-tech, high-touch...
In-House or Service Provider? Meeting the Expectations of Today’s Students
Delivering the expected high-end customer experience of today’s students is a challenge, but...
Service Partnerships Key to Creating Value for Students
Forging partnerships with service providers helps institutions provide the best-in-class learner...
Building Value from the Start: Four Key Actions
There are four key actions institutions must take if they are to frame their value proposition...
Prioritize Personalization in Marketing to Kick Off Great Student Experience
Personalizing the consumer experience is critical for gaining trust, which is turn leads to greater...
Learn to Earn: Communicating the ROI of Continuing Education
There are explicit and intrinsic advantages every institution can offer its students, but...
Contextualizing ROI as a Means of Market Differentiation: Going Beyond the Numbers
Higher education marketers, before all else, need to segment their marketplace based on audience...
Creating Value by Delivering On The Varied Expectations of Non-Traditional Students
Personalization through understanding the unique and various factors different students deem...
CE Focus on Customer Experience Would Benefit Main Campus
Main campus leaders could benefit from adopting the customer service excellence focus of their...
Creating Value by Meeting Service and Outcome Demands
Focusing on student learning outcomes and ensuring that they have access to the services they need...
Clearer Labor Market Links Critical to Meeting Student Expectations
Paramount among the various expectations of today’s students is the better and clearer connection...
Data Analysis and Our Capacity to Measure Higher Ed’s Value
There’s more to measuring the value of higher education than completion rates alone. I went to...
