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Creating a Good Digital First Impression with a Higher Ed Website
Megan Horton | Interim Associate Vice President of Brand Management, Oklahoma State University
Prospective and current students today don’t have time to locate information, especially when it...
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A Savvy Marketer’s Guide to Surviving a Website Redesign
Jeff Ebbing | Director of Marketing and Communications, Southeastern Community College
You know the old adage “fast, good, cheap: pick two”?
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Building a Strong Digital Foundation to Drive Student Engagement
Mindy Peep | Associate Director of Digital and Content Strategy, University of Wyoming
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[From the Archives] Understanding the Shift in Higher Ed Marketing to Drive Success
Carrie Phillips | Chief Communications and Marketing Officer, University of Arkansas at Little Rock
Marketing is used to be a siloed department on campus, but selling prospective students on a...
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Enhancing the Impact and Effectiveness of Higher Ed Marketing Through Generative AI
David Miller | Executive Director of Content Strategy and Brand Voice, University of Arizona
Generative artificial intelligence has become a dominant topic of conversation over the past year....
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Embracing Digital Marketing Principles to Stand Out in a Competitive Market
Gregory Crawford | President, Miami University
Personalized digital marketing is a necessary tool to attract potential students and their parents...
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Essential Elements of a Student-Centric Website to Meet Learners Where They Are
Kristen Huyck | Director of Public and Governmental Relations, MiraCosta College
An institution’s website was once overlooked when it came to marketing to prospective learners. Not...
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The Personal Touch: Customizing Web Experiences for Modern Learners
Mary-Eleanor Power | Director of Marketing Communications, Dalhousie University
An institution’s website is where the student experience begins. It must therefore reflect and...
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The Art of Personalization: Communicating Effectively in Higher Education
Joshua Charles | Director of Web Strategy and Technology, Rutgers Business School
Communicating an institution’s offerings and personalizing engagement to attract students and...
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Beyond Traditional Boundaries: Expanding Student Outreach through Digital Marketing in Higher Education
Samantha Lehmond | Marketing Manager in the Centre for Continuing Education, University of Regina
Marketing today requires utilizing the proper digital tools and resources to communicate to a broad...
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The Strategy and Direction of a Modern Higher Ed Institution Website
Melony Martinez | Director of Marketing and Public Relations, National Park College
Grasping the potential that a website holds is crucial for achieving a thriving online presence and...