
[From the Archives] Understanding the Shift in Higher Ed Marketing to Drive Success
Marketing is used to be a siloed department on campus, but selling prospective students on a...
Carrie Phillips | Chief Communications and Marketing Officer, University of Arkansas at Little Rock
Marketing is used to be a siloed department on campus, but selling prospective students on a...
David Miller | Executive Director of Content Strategy and Brand Voice, University of Arizona
Generative artificial intelligence has become a dominant topic of conversation over the past year....
Gregory Crawford | President, Miami University
Personalized digital marketing is a necessary tool to attract potential students and their parents...
Kristen Huyck | Director of Public and Governmental Relations, MiraCosta College
An institution’s website was once overlooked when it came to marketing to prospective learners. Not...
Mary-Eleanor Power | Director of Marketing Communications, Dalhousie University
An institution’s website is where the student experience begins. It must therefore reflect and...
Joshua Charles | Director of Web Strategy and Technology, Rutgers Business School
Communicating an institution’s offerings and personalizing engagement to attract students and...
Samantha Lehmond | Marketing Manager in the Centre for Continuing Education, University of Regina
Marketing today requires utilizing the proper digital tools and resources to communicate to a broad...
Melony Martinez | Director of Marketing and Public Relations, National Park College
Grasping the potential that a website holds is crucial for achieving a thriving online presence and...
Cara Cea | Assistant Vice President of Communications and Marketing, Manhattanville College
A complete and personalized web experience is essential to attract and retain the right students,...
Allison Turcio | Assistant Vice President of Enrollment and Marketing, Siena College
With students having more options and being smarter consumers than ever, it’s up to individual...
Stephanie Geyer | Director of Digital Strategy and Innovation, University of Montana
The experience an institution provides starts with the website. Making it easy to navigate,...
Marriel Hardy | Chief Communications Officer, Coahoma Community College
A quality digital experience in higher education is no longer an option—it’s a requirement, having...