Building Relevance Beyond the Enrollment Cliff

Building Smarter Recruitment Strategies Through Behavioral Insights

Joshua Charles | Director of Web Strategy and Technology, Rutgers Business School

AI is transforming how prospective students discover and evaluate colleges, meaning institutions...

More Neurodivergent Students Are Enrolling—How Can Colleges Support Their Success?

Constance St. Germain | President, Capella University

Strategic Enrollment Management in an Era of Learner Mobility

Monique Snowden | Interim Associate Vice Chancellor of Enrollment Management, University of Nebraska - Lincoln

Learning is the transcendent mission of education. Writer, futurist, and businessman Alvin Toffler...

Rethinking Transfer: From Barriers to Philosophical Transformation

Vistasp Karbhari | Professor in the Department of Civil Engineering and Mechanical and Aerospace Engineering, The University of Texas at Arlington

Transfer, which Henry Tappan, then president of the University of Michigan, first described...

Rethinking How Learning Pathways Are Built in a Rapidly Changing Workforce

Eric Morris | Vice President of Strategic Partnerships, American Public University System

Editor’s note: This article is adapted from a conversation with Eric Morris on the Illumination...

Transforming the End to End Learner Experience

Eric Morris | Vice President of Strategic Partnerships, American Public University System

Institutions face growing pressure to deliver seamless, personalized experiences that align with...

Students Asked AI Where to Go to School. It Didn’t Say You.

Devin Purgason | Associate Vice President of Student Experience, Marketing and Outreach, Forsyth Technical Community College

Almost a year ago, our agency partner told us something that changed how we think about marketing...

Designing Enrollment Resilience: Academic Operations as the Foundation for Institutional Stability

Rod Parks | University Registrar, Assistant Vice President, and Assistant Professor, Elon University

Enrollment volatility is not a marketing problem, nor is it primarily a pricing problem a new...

Designing Early Student Engagement That Actually Scales

Justin Pfeifer | Vice President of Student Success, WSU Tech

Higher education is increasingly being challenged to scale personalization without losing the human...

Enrollment by Design: How Loyalty, Data and Psychology Shape Institutional Resilience

Dwight Sanchez | Interim Vice President, Enrollment Management and Strategic Initiatives, Claflin University

A Suggested Comprehensive Enrollment Strategy Model for Community Colleges, Undergraduate...

[Year in Review] Making Recruitment Personal: Why Students Respond When You Meet Them Where They Are

Kerri Shook | Associate Director of Communication, University of Montana

Recruiting students today is harder than it used to be. Competition is fierce, demographics are...