Institutions need new and innovative marketing tactics to attract and retain the modern learner, and it starts with delivering a personalized experience.Ā Strong marketing initiatives are the way to catch…
Reflections in Higher Education
A Vision for Flagship Universities: Engaging Learners Beyond Traditional Scope
Seth Bodnar | President, University of MontanaFlagship universities have kept their core mission of serving learners since their inception, but the context in which they serve them has changed dramatically. Serving the modern learner means serving…
With a shrinking prospective pool, higher ed institutions need to tell their story authentically and specifically to not only attract but retain students throughout their educational and professional lifecycle. …
Understanding the Shift in Higher Ed Marketing to Drive Success
Carrie Phillips | Chief Communications and Marketing Officer, University of Arkansas at Little RockMarketing is used to be a siloed department on campus, but selling prospective students on a university requires telling the full story and therefore campus-wide collaboration that depicts the full…