Postsecondary Marketing in the 21st Century: Tips and Common Mistakes
Russell Winer | William H. Joyce Professor of Marketing at the Stern School of Business, New York UniversityThe modern era demands more from marketers—more focus on customer demand, more focus on effective messaging, more creativity in channel use. Higher education marketers aren’t immune from this shift. Given…
Robust Integrations: Uncorking Quality, Flexibility and Value
Ken Udas | Independent Consultant and Open Source Initiative (OSI) Program Development Chair of the Rabb Division of Graduate Professional Studies, Brandeis University Scott Sorley | Executive Director of Information and Communication Technology Services, University of Southern QueenslandThe Pressure to Integrate It is really no surprise that during the past decades colleges and universities have frequently found themselves under pressure to decrease their operating costs and increase…
Identifying and Using Levers for Institutional Culture Change to Eliminate Equity Gaps in Student Success
Sally Johnstone | President, National Center for Higher Education Management SystemsThe United States is rapidly reaching the point at which the relatively low levels of education attainment among its adult population will create both social and economic crises. As a…
A Big DEAL for Little Rhode Island
Meghan Hughes | President, Community College of Rhode Island Julian Alssid | Vice President of Workforce Partnerships, Community College of Rhode IslandRhode Island is now home to one of the most significant experiments to align education and workforce development. At the center of this experiment are Infosys and the Community College…