The Benefits of CRM for Non-Traditional Divisions
Where Technology Goes, So Too Must Culture
Heather Chakiris | Director of Student and Alumni Services in Extension and Global Online, UC Los AngelesThe shift to a student-centric institutional culture shows many different forms, from changes in curriculum design to shifts in service availability to the improved leveraging of data. From the perspective…
The Business Strategy of a CRM In Higher Education Is a Student Support Decision
Andrew Dixon | Director of Marketing and Communications, Colorado State University-Global CampusOnline education is already known for having its own exclusive list of industry software. From the SIS (Student Information Systems) to the LMS (Learning Management Systems) and the FMS (Faculty…
Four Key Steps to Developing a Truly Comprehensive Enrollment Strategy
Carolyn Stegmann | Student Services Manager, UW-ExtensionAccording to the Digital Learning Compass: 2017 Distance Education Enrollment Report, degree granting higher education institutions experienced a 3.2 percent decrease in enrollments between 2012 and 2015. As pressure continues…
Contextual Communication at Scale: The Transformative Capacity of CRM
Belinda Elliot-Bielecki | Director of Marketing and Communications in the College of Extended Learning, University of New BrunswickToday’s students are incredibly diverse and have sky-high expectations of their colleges and universities. Used to the kind of personalized and contextual service delivered by companies like Amazon, students today…