The 5 Secrets for Marketing and Enrollment Growth: Your Website (The Second Secret)
Joseph Sallustio, Jay Casper, Clarence Bowman,In the first installment of this article series, we discussed the importance of data-driven decision making in higher education marketing. The second secret is about bad websites. Not all websites…
How University Partnerships Can Support Employer Competitiveness
Betty Vandenbosch | Chancellor, Purdue University GlobalAn increasingly competitive labor market and concomitant talent shortages have led to innovative partnerships between higher education and industry. Employers are finding greater value in upskilling their current workforce than…
Can a Machine Imitate an Academic Adviser? The Impact of Artificial Intelligence on Higher Education
Jennifer Varney | Senior Associate Dean of the COCE, Southern New Hampshire University Christina Dumeng | Associate Dean of Business Programs, Southern New Hampshire University,The Fourth Industrial Revolution has impacted many areas of our everyday lives. Artificial intelligence (AI) is thriving across many industries, increasing efficiency and boosting productivity. Machine learning and other aspects of…
Are Multi-Disciplinary Approaches to Social Sciences Truly Diverse?
Keith Ludwick | Doctoral Faculty in the School of Security and Global Studies, American Military UniversityBefore entering academia, I served for almost 23 years as a Special Agent with the Federal Bureau of Investigation. One of the many enjoyable aspects of the FBI was working…