Marketing CE: Lose a Pen, Gain a Student
One tried-and-tested technique in marketing continuing education is strategically leaving branded...
John DeLalla | Director of Continuing Education, University of Arizona South
One tried-and-tested technique in marketing continuing education is strategically leaving branded...
Rachel Wright | Marketing Manager, University of Minnesota
Institutions can learn both whether they are efficiently communicating their strengths and what...
Chris Peterson | Researcher, Massachusetts Institute of Technology
Higher education institutions have a great opportunity to engage prospective, current and past...
John O'Neill | Director of Marketing, UC Davis Extension
Video is becoming increasingly important for higher education marketing departments, but getting...
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University
Successfully marketing to adult students requires a college or university to go beyond simply...
Lesley Nichols | Executive Director of Professional Studies, Emerson College
By implementing robust mechanisms to determine which marketing activities are having the most...
Diana Wu | Dean of Extension, UC Berkeley
Continuing education units at big, name-brand universities may have less difficulty in attracting...
Julianne Helinek | Sales Assistant, Macmillan Education
Twitter provides higher education institutions with a direct method to contact and engage with...
John DeLalla | Director of Continuing Education, University of Arizona South
Being generous with free branded gifts will keep your institution top of mind for adult learners...
Rosa-Fay Milnar | Adjunct Faculty, Everest College
Ensuring your institution has an established and recognized brand is only half the battle. Once...
John DeLalla | Director of Continuing Education, University of Arizona South
When marketing continuing education, it can be difficult to know whether to focus on the capacity...
Matt Roush | Director of Digital Engagement in the Office of Advancement, University of Colorado
Hypertargeting through social media allows higher education institutions to reach individuals most...