Marketing CE: Computer Mouse with Floating Logo
Custom mice can be an effective, low-cost marketing tool to promote an institution’s brand. Earlier...
John DeLalla | Director of Continuing Education, University of Arizona South
Custom mice can be an effective, low-cost marketing tool to promote an institution’s brand. Earlier...
John DeLalla | Director of Continuing Education, University of Arizona South
The most significant challenge continuing education marketers face when it comes to social media is...
The commoditization of the higher education marketplace provides students with more choice and...
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University
Implementing more effective marketing practices can provide the base on which institutions can...
Richard Katz | President, Richard N. Katz and Associates, Inc.
As digitization grips the higher education marketplace, the differences between prestigious...
John DeLalla | Director of Continuing Education, University of Arizona South
Trying to brand everyday items is a significant challenge for a marketer and, sometimes, ideas that...
This week, the Association to Advance Collegiate Schools of Business (AACSB International) approved...
While it is critical for continuing and professional education units to stay true to their...
John DeLalla | Director of Continuing Education, University of Arizona South
It is critical for continuing education units to protect and preserve the brand identity of their...
Institutions able to identify their ideal market and develop relevant direct marketing products and...
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University
Looking ahead, it is critical for higher education institutions’ marketing units to know which...
John DeLalla | Director of Continuing Education, University of Arizona South
You can have your cake and eat it too when you use a branded candy jar as a marketing tool. Candy:...