The Importance of Reputation and Name Recognition
Institutions in the United States are sought after by international students due to their...
Do What You Do Best: Competitive Advantage as a Differentiator in Higher Education
Focusing on delivering niche programs that institutions have a competitive advantage in is a...
Marketing Strategies to Keep Institutions in Lock-Step with their Customers (Part 2)
By adequately mixing motor with sensory functions, higher education marketing departments can...
Marketing Strategies to Keep Institutions in Lockstep with their Customers (Part 1)
Higher education marketing requires institutions to become proactive in understanding and...
Getting Social: How Higher Ed Institutions Can Make Better Use of Social Media Tools
If used properly, social media can provide institutions with insights into student activity and be...
How One University Created a Brand and What We Can Learn
American Military University provides a great example of how institutions must define and design...
Three Tips for Successful Lead-Nurturing Campaigns
Lack of a lead-nurturing strategy is one key reason many institutions have difficulty attracting...
The “Zero Moment of Truth” and Marketing in the Commoditized Higher Education Marketplace
As students begin to behave more like customers when choosing programs, higher education marketing...
The Value of Service Providers in Higher Education Marketing
Service providers can ensure institutions have a degree of industry expertise in their arsenal that...
How Agile Marketing Can Transform Your Marketing Strategy
Agile marketing practices can help institutions increase their reach and outcomes, but only if done...
Marketing CE: Four Ways to Improve the Efficiency of Printed Brochures
Printed brochures can be useful marketing resources, but can also be extremely expensive for the...
Marketing Higher Education: A Historical Perspective
As the higher education marketplace becomes increasingly competitive, institutional marketing has...
