Marketing Strategies to Keep Institutions in Lockstep with their Customers (Part 1)
Higher education marketing requires institutions to become proactive in understanding and...
Ramendra Singh | Chief Marketing Officer, Brandman University
Higher education marketing requires institutions to become proactive in understanding and...
Bhupesh Shah | Social Media Program Coordinator, Seneca College
If used properly, social media can provide institutions with insights into student activity and be...
Frank McCluskey | Vice President and Scholar in Residence, American Public University System
American Military University provides a great example of how institutions must define and design...
Dan Sommer | President of Global Education, Zeta Interactive
Lack of a lead-nurturing strategy is one key reason many institutions have difficulty attracting...
Julie Corwin | Executive Director of College Marketing and Communications, Northeastern University
As students begin to behave more like customers when choosing programs, higher education marketing...
Jonathan Shores | Vice President of Marketing and Client Service, LRAP Association
Service providers can ensure institutions have a degree of industry expertise in their arsenal that...
Rob Kingyens | Chief Technology Officer and Chief Marketing Technology Officer, eCornell
Agile marketing practices can help institutions increase their reach and outcomes, but only if done...
John DeLalla | Director of Continuing Education, University of Arizona South
Printed brochures can be useful marketing resources, but can also be extremely expensive for the...
David Grossman | Retired University Continuing Educator
As the higher education marketplace becomes increasingly competitive, institutional marketing has...
John DeLalla | Director of Continuing Education, University of Arizona South
While university-branded chairs can be seen out and about town, very few new enrollees have pointed...
Sharina Smith | Financial Advisor, Synergy Wealth Solutions
Corporate training and professional development is a rapidly growing marketplace that students and...
John DeLalla | Director of Continuing Education, University of Arizona South
Finding something everyone needs and branding it is key to success in the marketing game. In sunny,...