The Differentiated Marketing Roles of Main Campus and CE
While institutions are responsible for the branding and reputation of a given college or...
Lesley Nichols | Executive Director of Professional Studies, Emerson College
While institutions are responsible for the branding and reputation of a given college or...
John DeLalla | Director of Continuing Education, University of Arizona South
With the ubiquity of Apple devices, institutions should look beyond software and explore marketing...
Hunt Lambert | Dean of Continuing Education and Extension, Harvard University
Brand may bring people to the door, but innovation is what gets students to enroll and ensures that...
Julie Corwin | Executive Director of College Marketing and Communications, Northeastern University
As programs become increasingly innovative, institutions must find ways to bring in the best...
Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University
Institutions must properly communicate the nature of their innovative programs to prospective...
Jill Wakefield | Chancellor, Seattle Colleges District
Dropping the word “community” helps colleges compete in the postsecondary marketplace while better...
Ramendra Singh | Chief Marketing Officer, Brandman University
Using data to inform and drive strategic or tactical initiatives is extremely valuable for...
Ramendra Singh | Chief Marketing Officer, Brandman University
Data-driven marketing can increase an institution’s return on marketing investment and create more...
As the higher education marketplace becomes increasingly commoditized, institutions need to look...
Rajeeth Dev Anand | President of the International Students Association, Michigan State University
Institutions in the United States are sought after by international students due to their...
Phillip Mixon | MBA Director in the Sorrell College of Business, Troy University
Focusing on delivering niche programs that institutions have a competitive advantage in is a...
Ramendra Singh | Chief Marketing Officer, Brandman University
By adequately mixing motor with sensory functions, higher education marketing departments can...