Good News, You Have a Brand; But Do You Know What It Is?
Ensuring your institution has an established and recognized brand is only half the battle. Once...
Who Are You Marketing: Your Unit or Your University?
When marketing continuing education, it can be difficult to know whether to focus on the capacity...
Higher Education Marketing in the Age of Hypertargeting
Hypertargeting through social media allows higher education institutions to reach individuals most...
Marketing Bricks and Mortar
Marketing bricks and mortar higher education is similar to marketing in a mall. You have to...
How Does Your Book Cover Look? Creating Successful First Impressions for Adult Students
It is important to ensure adult students understand the challenges they will be facing during their...
New School, Meet Old School: Boosting Admissions in the Social Media “Baby Boomer” Boom
While the youth are early adopters of social media, the torch is being passed to the older...
Don't Spend Another Dollar On Adult Student Marketing Until You Read This
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The Video Tsunami - 5 Reasons You Should Catch The Wave Now
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Education Marketers Should Strive For Influence, Not Authority
A successful higher education marketing department will forge partnerships with their colleagues,...
