Author Profile

Christopher Hofmann | Director of Marketing for the Division of Continuing Education, Outreach and E-Learning, University of Wisconsin-Extension

Current Position and Past Experience
Since 2012, Christopher Hofmann has been the Director of Marketing at the University of Wisconsin-Extension CEOEL. Hofmann has a twenty year career in marketing and sales in the private sector, the last eight in Marketing Communications management positions at WPS Health Insurance.

Education, Honors and Achievements
Hofmann earned his BA in Political Science from the University of Wisconsin-Madison in 1991.

Articles by this author:

Creating a Strong Student-Customer Experience: How Measurement Underpins Success

Christopher Hofmann | Director of Marketing for the Division of Continuing Education, Outreach and E-Learning, University of Wisconsin-Extension

The higher education environment is a challenging space for marketers, but institutions can make...

Attracting Students Marketing and Branding Opinions

Higher Education Marketing Departments Must Gain Competencies Outside Direct Marketing

Christopher Hofmann | Director of Marketing for the Division of Continuing Education, Outreach and E-Learning, University of Wisconsin-Extension

Institutions able to identify their ideal market and develop relevant direct marketing products and...