What Universities Must Do When AI Joins the College Search
Every year prospective students search institutional websites, attend college fairs, request...
What If They Never Visit Your Website?
For months, my team worked on a project that we called program page optimization—and when I say...
Personalization Means Making Students Feel Seen
Editor’s note: This article is adapted from a conversation with Tom Morgan on the Illumination...
Why Authenticity Wins in Student Recruitment
Creating meaningful recruitment experiences requires balancing authentic, student-centered...
Beyond Prestige in Higher Ed Marketing
Rethinking the Higher Ed Marketing Playbook
Institutions are under growing pressure to demonstrate their relevance, impact and value to...
The Future of International Enrollment Management
As demographic shifts reshape higher education, institutions are increasingly turning to global...
The Bite-Sized Brand Revolution in Higher Ed
Editor’s note: This article is adapted from a conversation with Stephanie Geyer on the Illumination...
Building a Bite-Sized Higher Ed Brand That Sticks
Modern institutions are navigating a fast-evolving landscape where student expectations, digital...
[Year in Review] The Power of a Well-Crafted Higher Ed Website
The Power of a Well-Crafted Higher Ed Website
Creating a Good Digital First Impression with a Higher Ed Website
Prospective and current students today don’t have time to locate information, especially when it...
