From Strategy to Readiness: Why Higher Education Needs Strategic Enrollment Readiness

The Free Tuition Race Has a Losing Side, and Most Colleges Are on It

Emmanuel Lalande | Senior Vice President for Enrollment Strategy and Student Success, Columbia College Chicago

The biggest consequence of America’s free-tuition movement is not what it is doing at Harvard or...

The Signal You Can’t See

Devin Purgason | Associate Vice President of Student Experience, Marketing and Outreach, Forsyth Technical Community College

You probably know what you spent on paid search last quarter, but you probably can’t tell me how...

Why Human Connection Still Drives Conversion

Karen Hamilton | Assistant Director of Marketing and Enrollment, McMaster University

Building Relevance Beyond the Enrollment Cliff

Eric Boynton | President, Beloit College

As demographic shifts, changing workforce needs and technological disruption transform higher...

Building Smarter Recruitment Strategies Through Behavioral Insights

Joshua Charles | Director of Web Strategy and Technology, Rutgers Business School

AI is transforming how prospective students discover and evaluate colleges, meaning institutions...

More Neurodivergent Students Are Enrolling—How Can Colleges Support Their Success?

Constance St. Germain | President, Capella University

Strategic Enrollment Management in an Era of Learner Mobility

Monique Snowden | Interim Associate Vice Chancellor of Enrollment Management, University of Nebraska - Lincoln

Learning is the transcendent mission of education. Writer, futurist, and businessman Alvin Toffler...

Rethinking Transfer: From Barriers to Philosophical Transformation

Vistasp Karbhari | Professor in the Department of Civil Engineering and Mechanical and Aerospace Engineering, The University of Texas at Arlington

Transfer, which Henry Tappan, then president of the University of Michigan, first described...

Rethinking How Learning Pathways Are Built in a Rapidly Changing Workforce

Eric Morris | Vice President of Strategic Partnerships, American Public University System

Editor’s note: This article is adapted from a conversation with Eric Morris on the Illumination...

Transforming the End to End Learner Experience

Eric Morris | Vice President of Strategic Partnerships, American Public University System

Institutions face growing pressure to deliver seamless, personalized experiences that align with...

Students Asked AI Where to Go to School. It Didn’t Say You.

Devin Purgason | Associate Vice President of Student Experience, Marketing and Outreach, Forsyth Technical Community College

Almost a year ago, our agency partner told us something that changed how we think about marketing...