Building Relevance Beyond the Enrollment Cliff

Building Relevance Beyond the Enrollment Cliff
In dealing with the enrollment cliff, institutions must pivot to create more adaptable, career-ready learning that demonstrates the value of higher education by giving learners the skills they need to evolve with workforce needs.

As demographic shifts, changing workforce needs and technological disruption transform higher education, institutions must rethink how they demonstrate value to learners. Balancing the strengths of a liberal arts education with career readiness, adaptability and real-world experience will be critical to remaining relevant in an increasingly complex and evolving landscape. In this interview, Eric Boynton discusses how liberal arts institutions can better connect transformational learning to career outcomes and why meaningful learner engagement is essential in an AI-driven world.

The EvoLLLution (Evo): As the enrollment cliff accelerates, what fundamental shift do you think colleges need to make to remain relevant to the modern learner?

Eric Boynton (EB): It’s a compelling challenge because it gives us an opportunity to step back and make a stronger case for the relevance of the kind of liberal arts education we’ve built at Beloit College. The shift is not about becoming narrowly vocational but about helping students understand how to articulate their transformational learning experience at Beloit and connect it to future opportunities.

We need to talk more explicitly about purpose—about how a liberal arts education prepares students for a rapidly changing world and how the skills they develop translate into meaningful careers. The future of work is evolving quickly, and institutions are rightly being asked to demonstrate the value of a college education.

I don’t believe the answer is to become a strictly vocational school, but I do think we must be far more intentional about helping students connect their education to life after college, including careers and professions. That begins with communication, critical thinking, collaboration and reflection. Writing and dialogue remain essential because they help students make sense of what they are learning and express its value to others.

At Beloit, we have intentionally built a broad-based academic environment with strengths across disciplines, and we have linked that learning with professionally focused majors and programs. Our students engage with the humanities, sciences, arts and business, and in doing so develop adaptable skills that prepare them for a wide range of careers and life paths.

Evo: Where are institutions falling short when it comes to aligning academic programs with workforce and learner demand?

EB: From Beloit’s perspective, we are not hesitant to engage in conversations about careers and professions. A liberal arts education has always been about preparing students to navigate life after graduation. As a recovering philosopher, I have deep affection for my discipline, but I also recognize that most of my students are not headed to graduate study in philosophy. Their courses need to matter beyond the classroom and equip them for a range of futures.

For us, that means clearly connecting the Beloit experience to meaningful career pathways—not a single vocation but a set of transferable skills and capacities that lead to professional success. That is why we have expanded offerings in areas such as finance, business management, sports management, entrepreneurship and the health sciences, including kinesiology. Students can see how a liberal arts foundation prepares them for these fields while continuing to develop broader intellectual and civic perspectives.

What makes this approach distinctive is its integration across disciplines. For example, our business ethics course is taught by a bona fide philosopher, ensuring humanities perspectives are embedded within the business curriculum. We are taking a similar approach in the health sciences, developing programs that combine professional preparation with critical thinking, empathy and adaptability—skills that help graduates make a lasting impact in their fields.

Evo: What does meaningful learner engagement look like in today’s higher education environment?

EB: Meaningful learner engagement is becoming even more important as AI transforms how people access information. The simple transfer of knowledge is no longer sufficient. Students still need foundational content, but they also need to develop the ability to think critically, make connections, ask questions and understand what it means to be human in a rapidly changing world by engaging enduring questions.

One of the strengths of a modern liberal arts education is that students learn to think across disciplines—whether in biology, psychology, philosophy or the arts. Just as importantly, they connect classroom learning with experiences beyond campus through internships, fellowships, employment and community engagement. At Beloit, we intentionally bring students back together to reflect on those experiences. Students from different majors and placements share how their academic work helps them interpret what they encounter in the world. That reflection makes learning more meaningful and enduring.

Too often, graduates only recognize years later the value of their liberal arts education. They come to appreciate the creativity, adaptability and critical thinking that set them apart. Our goal is for students to realize that value while they are still here because, when they do, engagement, persistence and the joy of learning all deepen.

Evo: What is preventing colleges from adapting faster to changing learner expectations?

EB: In my view, the biggest barrier is losing sight of what higher education is ultimately for. Speaking as someone trained in the liberal arts and who spent years teaching philosophy, I learned that my responsibility extends beyond my discipline. It is first and foremost to students and the futures they are working to build.

Disciplines matter, but they function as tools that help students see possibilities. Too often, institutions focus on preserving existing structures rather than preparing students for what comes next. Our obligation is to students’ future lives and their ability to navigate a rapidly changing world. When we approach education in that way, change becomes less threatening. Technologies like AI are not simply disruptions; they are tools students must learn to use responsibly and effectively. In many fields, graduates will be expected to demonstrate fluency with AI as part of professional practice.

Liberal arts education and career preparation are not competing goals. The strongest liberal arts institutions have always been about expanding possibilities, not limiting them. When we stay focused on students’ futures, institutions become more adaptive and better able to respond to change.

Evo: What will separate liberal arts institutions that not only survive but thrive over the next five years?

EB: The institutions that thrive will be those willing to evolve their model without losing their core identity. We should not concede ground to institutions that define themselves as exclusively career focused. At Beloit, that means expanding into areas such as kinesiology, health sciences and professionally oriented graduate programs, not as a departure from the liberal arts but as an extension of our mission to prepare students for meaningful lives and work.

I am less interested in defending rigid definitions of what a liberal arts college should be and more interested in demonstrating the long-term value it creates. Our graduates succeed not only because they are prepared for their first job but because they possess the adaptability, communication skills and intellectual breadth that allow them to grow and lead over time. That combination is a significant advantage in a world where careers are constantly evolving.

Evo: Is there anything you would like to add?

EB: Higher education is moving toward a more diverse and dynamic future. There is no single model that defines what college must be, and I see that as an opportunity rather than a challenge. It allows institutions like Beloit to think beyond traditional assumptions and focus on what makes us distinctive.

For me, that is exciting because it creates space to reimagine how a liberal arts college serves students and communities. We can explore new forms of engagement—through partnerships, expanded access and experiences that connect classroom learning with the world beyond campus.

One of the things I am most proud of at Beloit is how deeply connected we are to our community. It is no longer a story of town and gown as separate spheres. Our students learn from community members and, in turn, contribute energy, expertise and value back to the region. That reciprocal relationship enriches student learning and highlights the enduring strengths of residential liberal arts institutions.