Making Recruitment Personal: Why Students Respond When You Meet Them Where They Are
Recruiting students today is harder than it used to be. Competition is fierce, demographics are...
How Cocurricular Engagement Fuels Academic Strength
Students thrive when institutions create a strong sense of belonging from the very beginning, with...
Redefining Student Success: Beginning the Experience Before They Start
What truly defines student success, and when does that journey begin? Too often in higher...
Why Early Interactions Define the Student Journey
Higher education institutions face rising expectations from learners who want more personalized,...
Turning Enrollment Into Engagement: The New Higher Ed Imperative
Editor’s note: This article is adapted from a conversation with Devin Purgason on the Illumination...
Why Enrollment is Just the Beginning of the Student Experience
Enrollment is shifting from a one-time transaction to the beginning of a lifelong relationship...
Designing Seamless Journeys Between Non-Credit and Credit
Non-credit learning is emerging as a powerful driver of access, mobility and workforce readiness in...
Bridging the Skills Gap: How Universities Can Drive Growth in High-Tech Industries
The pace of technological change has collapsed the timelines of human adaptation, and the...
Making Onboarding Work Beyond the Welcome Week
Many institutions struggle to translate early student excitement into lasting involvement,...
Why Website Strategy Matters in Student Retention
Institutions are rethinking the role of their digital presence as a central driver of student...
Building High-Touch Digital Experiences That Convert
As generative AI reshapes digital search, institutions must move beyond generic content and lean...
Unlocking Engagement and Retention through Data Collaboration in Higher Ed
Editor’s note: This article is adapted from a conversation with Caleb Simmons on the Illumination...
