Students Asked AI Where to Go to School. It Didn’t Say You.
Almost a year ago, our agency partner told us something that changed how we think about marketing...
Designing Enrollment Resilience: Academic Operations as the Foundation for Institutional Stability
Enrollment volatility is not a marketing problem, nor is it primarily a pricing problem a new...
Designing Early Student Engagement That Actually Scales
Higher education is increasingly being challenged to scale personalization without losing the human...
Enrollment by Design: How Loyalty, Data and Psychology Shape Institutional Resilience
A Suggested Comprehensive Enrollment Strategy Model for Community Colleges, Undergraduate...
[Year in Review] Making Recruitment Personal: Why Students Respond When You Meet Them Where They Are
Recruiting students today is harder than it used to be. Competition is fierce, demographics are...
A People-Centered Strategy for Enrollment Sustainability
U.S. colleges and universities are navigating an increasingly complex enrollment environment marked...
Alumni Engagement Is Higher Ed’s Strategic Lifeline
Alumni engagement often conjures images and memories of class reunions, homecoming events, football...
Making Recruitment Personal: Why Students Respond When You Meet Them Where They Are
Recruiting students today is harder than it used to be. Competition is fierce, demographics are...
How Cocurricular Engagement Fuels Academic Strength
Students thrive when institutions create a strong sense of belonging from the very beginning, with...
Redefining Student Success: Beginning the Experience Before They Start
What truly defines student success, and when does that journey begin? Too often in higher...
Why Early Interactions Define the Student Journey
Higher education institutions face rising expectations from learners who want more personalized,...
Turning Enrollment Into Engagement: The New Higher Ed Imperative
Editor’s note: This article is adapted from a conversation with Devin Purgason on the Illumination...
