Marketing & Outreach

Published on Aug 21, 2026

Rethinking the Higher Ed Marketing Playbook

Vanessa Marquez-Kramme | Associate Director of Marketing and Communications of Global Science and Technology, New York University

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Institutions are under growing pressure to demonstrate their relevance, impact and value to learners, employers and the broader community.

Institutions are under growing pressure to demonstrate their relevance, impact and value to learners, employers and the broader community.