Competing with For-Profits to Attract Adult Students
Given the number of options that adult students have when selecting a college or university to...
The First Step is to Understand Your Audience
Higher education institutions have a great opportunity to engage prospective, current and past...
Secrets of Self-Taught Videography
Video is becoming increasingly important for higher education marketing departments, but getting...
The Value of a Data-Driven Marketing Strategy
By implementing robust mechanisms to determine which marketing activities are having the most...
The Similarities and Differences of Marketing to Adult and Traditional-Age Students
Whether you’re appealing to adult students or traditional-age high school graduates, quality...
The Impact of Brand Name Institutions on Extension Enrollments
Continuing education units at big, name-brand universities may have less difficulty in attracting...
Higher Education and the Twittersphere: Keeping Alumni Engaged
Twitter provides higher education institutions with a direct method to contact and engage with...
Bringing Alumni Back for Continuing Education
Colleges and universities see their alumni walk a wide range of professional paths, and providing...
Be a Year-Round Continuing Education Santa
Being generous with free branded gifts will keep your institution top of mind for adult learners...
Good News, You Have a Brand; But Do You Know What It Is?
Ensuring your institution has an established and recognized brand is only half the battle. Once...
Meeting the Needs of Adult Learners
By understanding the needs of adult students, colleges and universities can tailor their...
On Campus or Off Campus: Where Should Continuing Education be Physically Located?
When establishing a continuing education unit, the question of where the division should be...
