Five Reasons To Expand Your Higher Ed Online Marketing Beyond Google Paid Search
Google Ad Words provides universities with a strong base to get in front of prospective students,...
Future-Proofing Your University Website
A university’s website is increasingly the first point of contact between themselves and...
Show Don’t Tell: Marketing in the Modern Community College
Today’s community colleges are working hard to shake off the misconceptions that paint their...
Creating a Strong Student-Customer Experience: How Measurement Underpins Success
The higher education environment is a challenging space for marketers, but institutions can make...
Effective Social Media Marketing on a Budget
Social media and digital marketing can provide a new program or division an opportunity to project...
Four Steps Every School Should Take to Optimize Outreach
Outreach is the first step to developing an engaged and passionate student body, but successfully...
Marketing CE: What’s In An Email Address?
Institutional leaders need to think through all the ways email addresses frame and support their...
Three Priorities for Growing Student Enrollment Through Better Communication
Contextual communication based around student interests and institutional niche is critical for...
Building Value from the Start: Four Key Actions
There are four key actions institutions must take if they are to frame their value proposition...
Prioritize Personalization in Marketing to Kick Off Great Student Experience
Personalizing the consumer experience is critical for gaining trust, which is turn leads to greater...
Learn to Earn: Communicating the ROI of Continuing Education
There are explicit and intrinsic advantages every institution can offer its students, but...
Contextualizing ROI as a Means of Market Differentiation: Going Beyond the Numbers
Higher education marketers, before all else, need to segment their marketplace based on audience...
