Marketing Online Education Today: A Look At Tactics
By developing a community environment for students, both online and offline, marketers can help to...
Marketing Online Education Today: A Look At Strategy
Higher education marketers today must be strategic about their efforts, using data to define...
A Social Media Primer For Higher Ed Leaders
Higher education leaders, and especially those in the continuing education space, should take an...
Five Reasons To Expand Your Higher Ed Online Marketing Beyond Google Paid Search
Google Ad Words provides universities with a strong base to get in front of prospective students,...
Future-Proofing Your University Website
A university’s website is increasingly the first point of contact between themselves and...
Show Don’t Tell: Marketing in the Modern Community College
Today’s community colleges are working hard to shake off the misconceptions that paint their...
Creating a Strong Student-Customer Experience: How Measurement Underpins Success
The higher education environment is a challenging space for marketers, but institutions can make...
Effective Social Media Marketing on a Budget
Social media and digital marketing can provide a new program or division an opportunity to project...
Four Steps Every School Should Take to Optimize Outreach
Outreach is the first step to developing an engaged and passionate student body, but successfully...
Marketing CE: What’s In An Email Address?
Institutional leaders need to think through all the ways email addresses frame and support their...
Three Priorities for Growing Student Enrollment Through Better Communication
Contextual communication based around student interests and institutional niche is critical for...
Building Value from the Start: Four Key Actions
There are four key actions institutions must take if they are to frame their value proposition...
