Standing Out in the Sea of Sameness: The Role of Marketers in Differentiating Their Institutions
Marketing and communications professionals need to play a leading role in helping their...
Overcoming Choice Paralysis: How Colleges Can Stand Out Over the Abundance of Options
As the higher education space evolves into a mature market with many institutions competing for...
Outsource or Stay Internal? Developing Videos for Higher Education Marketing
With so many channels and media available to connect with prospective, past and current students...
When Bad Things Happen to Good Universities
When a PR disaster strikes, institutional leaders must work hard to minimize the damage, protect...
Savvy Students Use an Array of Resources to Find the Right School
Today’s students work hard to make sure they are applying to and attending colleges that will help...
Rankings: Should We Care?
Rankings can be impactful but it will be rare that an institution cannot spin rankings in their...
College Rankings Are an Unfair (But Necessary) Evil
There are a number of significant problems with the popular approaches to institutional rankings,...
The Good and Bad of Rankings: More Emphasis on Qualitative Review is Critical
College rankings could be improved by integrating more factors that dictate institutions’ success...
How College Rankings Apply (Or Don’t) For Adult Learners
While institutional rankings provide a snapshot, it’s critical that students dig deeper during...
Marketing Online Education Today: A Look At Tactics
By developing a community environment for students, both online and offline, marketers can help to...
Marketing Online Education Today: A Look At Strategy
Higher education marketers today must be strategic about their efforts, using data to define...
A Social Media Primer For Higher Ed Leaders
Higher education leaders, and especially those in the continuing education space, should take an...
