What It Takes to Bring Adults Back
Shifting gears to serve non-traditional students requires institutional administrators to...
Getting Their Money’s Worth in Education: Traditional Students Thinking Like Consumers
Driving the national completion rate begins before enrollment. It’s critical for students to have a...
English Language Programs and International Student Recruitment
International English language programs can provide institutions with new pathways to enroll the...
Differentiating your Institution: Critical to Competing in Today’s Postsecondary Marketplace
Differentiating factors for an institution can be as simple as the people, technology and...
Five Ways to Optimize Email Marketing for Increased Enrollment
Higher education marketers must be mindful of the challenges involved with developing a...
Understanding the Needs and Expectations of Non-Traditional Students
Most institutions don’t adequately understand the needs and experiences of their non-traditional...
If You Build It, What Will Happen? The Importance of Market Research
Continuing education units should engage in market research before developing a program to ensure...
Increasing Affordability by Reducing Divide Between Merit and Need-Based Aid
Offering significant tuition discounts through scholarships and other loans may not reduce cost to...
Hitting “Restart” For Those Who Have Stopped Out
By focusing efforts on enrolling adults with some college experience, West Virginia has the...
Three Major Changes for Higher Education Institutions
As students become increasingly savvy as consumers, higher education institutions must adapt their...
Five Ways Institutions Can Capture More Adult Enrollments Using MOOCs
—Co-Written with Karen Vignare | Associate Provost of the Center for Innovation in Learning,...
Access to Data Helps Students with Enrollment Decisions
A newly released report by Education Sector urges the United States Department of Education to...
