Can Small Data Unlock a Step Change in Learner Experience Design?
Student data analysis can help create more personalized and adaptive learning pathways that support...
Who’s Your Customer? The Differences Between Recruiting Traditional and Non-Traditional Learners
The central question for anyone recruiting adults into college is: How do you find a student who...
How to Overcome Prospective Students’ Reservations About Your MBA Program
MBA programs have become a tougher sell to prospective students. But business schools are...
Leveraging Technology to Support Lifelong Learning and Guide Student Learning Pathways
Colleges and universities can leverage technology to overcome the roadblocks that often keep...
Ed Tech Buyers: Don’t Ask These Four Questions
Administrators are simply asking the wrong questions when considering instructional technology for...
Meeting the Needs of the Changing Higher Education Enrollment Landscape
As the student demographic shifts, institutions can’t keep relying on daunting, time-intensive...
Personalization and Context Must Be Central to Any Effective College Rating
Far from providing prospective customers a feel for institutional quality or value, college...
Defining and Executing on a Marketing Strategy That Targets Non-Traditional Students
Attracting non-traditional and distance students requires institutions to think more actively and...
How To Get Students to Engage With Your College Like They Engage With Amazon
There are some changes that institutional leaders can make to meet students’ expectations of an...
The Shared Value Of Lifelong Learning for Professionals and Employers
Ongoing education is critical to the capacity for professionals to keep pace with changes in their...
Can Betamax Save Higher Education?
The quality of accredited postsecondary programming has never been in doubt, but it’s critical for...
Critical Lessons Higher Ed Innovators Can Learn from Entrepreneurs
Innovation and continuous improvement are critical to the success of modern postsecondary...
