[From the Archives] Understanding the Shift in Higher Ed Marketing to Drive Success
Marketing is used to be a siloed department on campus, but selling prospective students on a...
[From the Archives] The Time Is Now: Transforming the Registrar Landscape
As the role of the registrar evolves, it’s important for them to have a seat at the table when it...
Amplifying Awareness: The Vital Role of Assessment in Student Affairs
Oftentimes, the work of Student Affairs is overlooked or seen as one dimensional. By leveraging...
Deepening Student Learning with Assessment in Higher Education
Data analysis is critical for student affairs assessment, as it allows the division to glean so...
The Essential Role of Assessment in Student Affairs’ Practices
By focusing on increasing students’ sense of belonging and creating co-curricular experiences,...
Equitably Assessing High-Impact Practices in Student Affairs: One Campus’s Approach
As lifelong learners themselves, student affairs staff must continuously assess their practices to...
How Higher Ed Leaders Can Enhance Student Affairs Through Assessment
Student affairs can have a huge impact on retention numbers, so it’s important that these...
Prioritizing Assessment in Student Learning and KPIs
With institutions competing for enrollments, one way of gaining and retaining learners is by...
Nurturing Creative Expression in the AI Era
Incorporating AI into the educational journey doesn’t harm but rather enhances creativity. However,...
6 Steps to Become a Security-Forward Institution
Higher education must make cybersecurity a priority to protect its community and keep pace with...
From Buzz to Business: The Race for Generative AI Integration
AI is here to stay, and institutions that refrain from hopping onboard and implementing tools into...
The Evolution of Marketing in the Wake of AI
AI can play an important role in higher education marketing, but its useful application relies on...
