Prioritize Personalization in Marketing to Kick Off Great Student Experience
Personalizing the consumer experience is critical for gaining trust, which is turn leads to greater...
Learn to Earn: Communicating the ROI of Continuing Education
There are explicit and intrinsic advantages every institution can offer its students, but...
Contextualizing ROI as a Means of Market Differentiation: Going Beyond the Numbers
Higher education marketers, before all else, need to segment their marketplace based on audience...
Creating Value by Delivering On The Varied Expectations of Non-Traditional Students
Personalization through understanding the unique and various factors different students deem...
CE Focus on Customer Experience Would Benefit Main Campus
Main campus leaders could benefit from adopting the customer service excellence focus of their...
Creating Value by Meeting Service and Outcome Demands
Focusing on student learning outcomes and ensuring that they have access to the services they need...
Clearer Labor Market Links Critical to Meeting Student Expectations
Paramount among the various expectations of today’s students is the better and clearer connection...
Data Analysis and Our Capacity to Measure Higher Ed’s Value
There’s more to measuring the value of higher education than completion rates alone. I went to...
Academic Success Coaching and Creating Return on Investment for Adult Students
By personalizing the educational experience and ensuring students stay academically on-track,...
Honing a Spectrum of Learner Access
Ultimately, creating value for students across the Spectrum of Access requires institutions to...
Higher Education Maintains High Earnings Promise for Graduates
Higher education still provides student value in its capacity to allow learners to pursue their...
ROI and the Post-Traditional Learner
Meeting the value expectations of post-traditional students requires institutions to rethink how...
