Attracting Students
A Path Forward on Diversity and Inclusion
Jeffrey S. Russell | Dean of Continuing Studies and Vice Provost for Lifelong Learning, University of Wisconsin-MadisonConsider the University of Wisconsin-Madison’s challenges with diversity. Like many universities, it has grappled with the complexities of achieving a diverse student body, faculty, and staff. Like many universities, it…
Outsource or Stay Internal? Developing Videos for Higher Education Marketing
Jesse Borkowski | Associate Director of Video Strategy for Berklee Online, Berklee College of MusicOne of the biggest challenges with a content marketing strategy is having enough high-quality content. This is especially true with video, where production can be expensive, complex and time consuming.…
A Strategic Focus on Outcomes: Shifting From Access to Success with Data
Brenda Hellyer | Chancellor, San Jacinto CollegeColleges and universities across the United States have historically been judged on the basis of their ability to create access for students, making enrollment numbers one of the key metrics…
Moving Away from Non-Credit Developmental Education to Support Student Retention and Success
James Minor | Senior Strategist for Academic Success and Inclusive Excellence, California State UniversityIn a sweeping move to improve how students receive academic support in their first year of college, the California State University (CSU) system recently eliminated remedial—or developmental education—perquisites in favor…
Solving Transfer Headaches with a Common Application
Jenny Rickard | President and CEO, The Common ApplicationAs it stands now, the transfer process from two-year to four-year institutions is often overwhelming and stands as a barrier to access for bachelor’s degree programs. While many institutions have…
Eliminating Community College to University Transfer Barriers—Embracing Co-Enrollment
Greg Morris | Vice President of Academic Affairs, El Centro CollegeRecently I attended a college decision day for students graduating from our early college high school. These graduates represent an elite group of students who are simultaneously earning both a…
Who Are Our Students? Now and Into the Future
Karen Gross | Senior Counsel, Widmeyer CommunicationsThis article is excerpted from Breakaway Learners: Strategies for Post-Secondary Success with At-Risk Students, published by Columbia University’s Teachers College Press. The refrain is so commonplace that if I had…
Beyond Lip-Service: Developing an Infrastructure to Deliver a Great Student Experience
Dan Bellone | Director of Marketing for University Extension, California State University, East BayThe hallmark of an experience-driven organization is shaping the institution—from the level of service delivered to the processes and workflows that underpin institutional management—to meet and exceed the expectations of…