Attracting Students
Power to the People: The Wide Impact of Administrative Self-Service in Higher Education
Christine Blakney | Managing Director of Student Business Services, Texas Tech UniversityTechnology is fundamentally changing the way people conduct business, and higher education is not immune to its influence. Students aren’t standing in line to pay for courses anymore—it now happens…
Connecting the Disconnected: Fostering a Sense of Community Among Adult Learners in Higher Education
Fred Holman | Vice Provost of Extended Studies and Community Engagement, University of Nevada, RenoOver the past fifty years, socio-cultural and cognitive models of development have held that people learn over the course of their lives, and, as a result, seek educational opportunities throughout…
Recognize, Revise and Reimagine: How CE Drives Higher Education’s Evolution
Lesley Nichols | Executive Director of Professional Studies, Emerson CollegeThere’s a saying you may know: The first step in recovery is admitting you have a problem. The ground has been shifting under our feet in higher education for the…
Microcredentials Forge the Links Between Businesses, the Community and their College
William Ryan | Consultant and Former Executive Director of Learn on Demand, Kentucky Community and Technical College SystemThe traditional degree model isn’t providing people with the just-in-time skills they need, and companies are turning to alternative solutions to fill their talent pipelines. Employers needs people with relevant…
How to Engage Adults In The Institutional Mission While Designing Programming To Fit Their Needs
Claudia Pouravelis | Associate Dean of Enrollment Management in the Woods College of Advancing Studies, Boston CollegeIt is tempting in today’s world of non-traditional higher education, with its alluring statistics on the growing population of adult learners, to strategize only on how to offer a quick,…
Staying Top of Mind for Adult Learners
Katrina Rogers | President, Fielding Graduate UniversityDemographic challenges are changing the face of higher education. With traditional-aged students on the decline across North America, colleges and universities are increasingly turning to adult-focused programming as a means…
The Four Abilities: Characteristics Worth Attention in a Tightening Education Marketplace
Matthew Meyer | Associate Vice President for STEM Innovation and Strategic Planning, North Carolina Community College System Anne Bacon | Director of Strategic Planning and Policy, North Carolina Community College SystemScanning the higher education marketplace of today, one will notice a conglomeration of institutions vying for a decreasing number of potential college applicants. Community colleges in particular are feeling the…
Defining and Executing on a Marketing Strategy That Targets Non-Traditional Students
Susan Kryczka | Principal Consultant, Elevate Higher EdMost colleges and university admissions directors are satisfied with their marketing software but dissatisfied with their institution’s social media strategy, according to a recent survey by Inside Higher Ed and…