Strong leadership can guide programming, the learning experience, on-campus resources and equity to meet student needs using flexibility, insightful data and a strong network. Ā Leadership is critical for the…
Enhancing the Impact and Effectiveness of Higher Ed Marketing Through Generative AI
David Miller | Executive Director of Content Strategy and Brand Voice, University of Arizona Mike SouthworthWhen used with transparency, restraint and collaboration, AI can develop and expand on student learning while simplifying work on the admin side of house. Generative artificial intelligence has become a…
By focusing on the people they serve, regional colleges can have a dramatic impact on the lives of their students and the members of their community. As student enrollment continues…
Digging Into Enrollment Numbers for Higher Education: Fall 2022 and Spring 2023
Walter Pearson | Editor, Journal of Continuing Higher EducationThe scope of enrollment in higher education has changed drastically over the past few decades, with community colleges continuing to face challenges, high school students representing a growing postsecondary population…
Amplifying Awareness: The Vital Role of Assessment in Student Affairs
Joseph D. Levy | Associate Vice Provost of Accreditation and Quality Improvement, Excelsior UniversityThe Essential Role of Assessment in Student Affairsā Practices
Paul Shepherd | Interim Associate Vice Chancellor of Student Affairs and Enrollment Management, Minnesota State Colleges and UniversitiesEmbracing Digital Marketing Principles to Stand Out in a Competitive Market
Gregory Crawford | President, Miami University Courtney OBanion, Jessica Stark Rivinius, Zac VineyardEssential Elements of a Student-Centric Website to Meet Learners Where They Are
Kristen Huyck | Director of Public and Governmental Relations, MiraCosta CollegeThe Personal Touch: Customizing Web Experiences for Modern Learners
Mary-Eleanor Power | Director of Marketing Communications, Dalhousie UniversityThe Art of Personalization: Communicating Effectively in Higher Education
Joshua Charles | Director of Web Strategy and Technology, Rutgers Business SchoolBeyond Traditional Boundaries: Expanding Student Outreach through Digital Marketing in Higher Education
Samantha Lehmond | Marketing Manager in the Centre for Continuing Education, University of ReginaThe Strategy and Direction of a Modern Higher Ed Institution Website
Melony Martinez | Director of Marketing and Public Relations, National Park CollegeUnleashing the Power of Personalized Web Experiences for Todayās College Students
Cara Cea | Assistant Vice President of Communications and Marketing, Manhattanville College
With students having more options and being smarter consumers than ever, itās up to individual institutions to deliver personalized communications and get their attention. Students today are consumers and expect…
Tailored Web: Empowering Modern Learners through Personalized Experiences
Stephanie Geyer | Director of Digital Strategy and Innovation, University of MontanaThe experience an institution provides starts with the website. Making it easy to navigate, tailored to users and full of accessible resources is critical to attracting the learners it seeks. …
A quality digital experience in higher education is no longer an optionāitās a requirement, having significant benefits for both students and the broader institution. The landscape of education is rapidly…
Meaningful Engagement with Alumni in Higher Ed
Reynold Verret | President, Xavier University of LouisianaThe alumni community goes beyond transactional relationships and donor expectations. Active and engaged learners, itās important for higher ed leaders to focus on breaking them out of silos to begin…
International Enrollments in the Certificate Program Space
Michelle Aarons | Director of Continuing Professional Education, York UniversityUnleashing the Power of Student Centricity for a Future-Ready Institution
Andrew Hsu | President, College of CharlestonDriving Collaboration and Transformation with the Registrarās Office
Helen B. Garrett | University Registrar and Chief Officer of Enrollment Information Services, University of WashingtonThe Evolution of Marketing in Response to Short-Term Offerings
Heather Douglass | Director of Workforce Communications, Maine Community College SystemFreezing Summer Melt with Enrollment Best Practices
Jo Nahod-Carlin | Vice President of Recruitment, Enrollment Management and Marketing, Ivy Tech Community College Corey Mikkelsen, Lisa Simmons, Shakira GrubbsUnlocking Enrollment Success: Strategies to Mitigate Summer Melt in Higher Ed
Jamie Hansard | Vice President of Enrollment Management, Texas Tech UniversityCreating a Plan for Summer Melt
Shelly Gehrke | Vice President of Enrollment Management and Student Success, Emporia State UniversityFocusing on Summer Melt in Higher Ed
Ian Anderson | Associate Director of Recruitment, Utah State UniversityWhy Liberal Arts Graduates Will Survive the AI Apocalypse
Brian Reed | Associate Vice Provost, University of Montana
The career services is a critical element in studentsā success and needs to be properly integrated to provide them with the career support they need to flourish post-graduation. Itās not…
Evolving the Online First-Year Experience to Meet Demands
Jamie Holcomb | Vice President of Academic Strategy and Faculty Success, Unitek Learning Jeffrey HallThough remote and online, the type of education delivered during the pandemic didnāt reflect all that quality online learning can offer students. The OFYE is thoughtfully designed to give students…
Many fears around seeing the student as a customer pervade in higher education. However, seeing the student as a customer allows an institution to better appreciate their decision to study…