Attracting Students
How to Meet the Needs of Incoming Transfer Students
Rita Detwiler | Vice President for Enrollment Management, University of LynchburgAs increasing numbers of students turn to non-traditional pathways for higher education, transfer students are becoming a growing percentage of the on-campus cohort—yet with their transfer-specific questions about transfer credits,…
Reframing the Student Success Conversation to Serve Generation Z Students
Felipe Martinez | Manager of Student Success, University of WashingtonThe emerging literature on Generation Z (Gen Z) students highlights how different they are from previous generations of students that have entered higher education. Gen Z students are more ethnically…
Strategically Planning for the Future of Higher Education: Attracting New Student Demographics
Kayla Manning | Vice President of Digital Marketing Strategy, Ruffalo Noel Levitz Keith Lewandowski | Vice President and Consultant, Ruffalo Noel LevitzHigher education is changing. With the decline of traditional 18- to 22-year-old students on campus, colleges and universities can no longer rely on the historic assumptions that have driven their…
Looking Past Millennials to Serving Generation Z
Shane Garrison | Vice President of Enrollment, Campbellsville UniversityWhile popular culture may focus heavily on Millennials as the rising tide of the workforce, “Generation Z”–also known as the Smartphone Generation–is coming quickly on their heels. With an innate…
Skills Development and Academic Preparation: Balancing Perceived Conflicts in Higher Education
Vistasp Karbhari | President, The University of Texas at ArlingtonEach fall, thousands of students start their academic journeys at universities across the nation, taking tentative steps towards degrees. These students are enrolling at a time when there is a…
Reflecting Back: How Higher Education Has Changed Over 33 Years
Walter Pearson | Dean of the School of Continuing and Professional Studies, Loyola University-ChicagoThe Learners When I started in the field of adult higher education, our dominant student persona was (mostly) white women who had returned to school. Many of these learners had…
How Student Champions Can Drive an Effective Mobile App Strategy
Jessica Weaver | Student Employee in the First Year Experience Office, Saint Leo UniversityIf you’re not communicating with students on mobile, you’re probably not communicating with students at all. That’s the reality of today’s higher ed campus. Students are tied to their mobile…
Should Universities Be More Like Amazon?
Emily Joy Bembeneck | Associate Director of Pedagogical Innovation in the Graham School of Continuing Liberal and Professional Studies, University of ChicagoI was recently asked to imagine how universities could better serve students with lessons taken from major online experiences like Amazon. The question led me to consider what it is…