Attracting Students
Four Key Steps to Developing a Truly Comprehensive Enrollment Strategy
Carolyn Stegmann | Student Services Manager, UW-ExtensionAccording to the Digital Learning Compass: 2017 Distance Education Enrollment Report, degree granting higher education institutions experienced a 3.2 percent decrease in enrollments between 2012 and 2015. As pressure continues…
Contextual Communication at Scale: The Transformative Capacity of CRM
Belinda Elliot-Bielecki | Director of Marketing and Communications in the College of Extended Learning, University of New BrunswickToday’s students are incredibly diverse and have sky-high expectations of their colleges and universities. Used to the kind of personalized and contextual service delivered by companies like Amazon, students today…
Relevance: Where CRMs Can Make All The Difference
Kyle Henderson | Web Design and Production Team Lead in the Division of Information Technology, University of Wisconsin-MadisonBoth personally and professionally, I know something about non-traditional students. I earned my bachelor’s degree at the age of 40 from Excelsior College, an institution originally designed for military students…
Leveraging Technology to Know and Serve Students Better
Karen Thomson | Vice President of Marketing, Student Life and Alumni, George Brown CollegeFor today’s colleges and universities, it’s not enough to simply focus on access for new students. Given the importance of postsecondary attainment to success in the labor market, and the…
Student-Centricity and the Amazon Experience: Evolving IT to Meet Students’ Expectations
Jack Chen | Chief Information Officer, Adelphi UniversityConvenience today is more important than ever. Customers in every industry expect near-immediate responsiveness, self-service abilities and on-demand access to information. Though this is certainly not a new trend, colleges…
Pathways to a Baccalaureate: How Elite Institutions Can Stand Out to Two-Year Students
Sidonia Dalby | Associate Director of Admission, Smith CollegeThe National Center of Educational Statistics reports that just under half of the 20 million students enrolled in higher education in the US are studying at community colleges. While most…
Supporting Students: Making Models of Success the New Norm for Non-Traditional Students
Michael Baston | Vice President for Student Affairs and Associate Provost, LaGuardia Community CollegeJoey Fernandez is in his final semester at LaGuardia Community College. He plans to transfer to a four-year institution to pursue his dream of international relations. Joey’s story is just…
Intense and Illuminating: My Adventure Teaching Humanities 101
Karen Southall Watts | Contract Trainer, Pacific Community Resources Self-Employment ProgramTwo years ago, I wrote an article called We Are the Humanities as part of my research and personal preparation for launching the first ever online Humanities 101 course at…