Attracting Students
Expand, Innovate and Evolve: Investing in Niche, Industry-Focused Programming
Darcy Richardson | Director of Continuing and Professional Education at EdPlus, Arizona State UniversityWhile many institutions are turning existing programming into professional development offerings, there’s a gap for emerging industries. Arizona State University saw a need in the labor market for graduates trained…
Conscious Onboarding: 10 Ways to Support New Online Instructors
Rebecca Cooney | Director of Murrow Online Programs in the Edward R. Murrow College of CommunicationIt is a widely accepted standard that in order for an academic department to recruit and retain valuable teaching faculty, they must provide orientation, professional development opportunities and sustainable support.…
The “I” vs. “We” Balance: Highlighting Your Collaborative Prowess When Interviewing
Jen Meyers Pickard | Executive Search Consultant in the Education Practice, WittKiefferCollaboration. Collaborate. Collaborative. Collaboratively. Whether used as a noun, verb, adjective or adverb, the masterful use of collaboration as a leadership tool is undoubtedly at the top of every search…
Maintaining Your Enrollment Pipeline: How to Help Students Choose You
Michael Lopez-Patton | Associate Vice President of Admissions, Pacific Oaks CollegeStudents are consumers, and they choose a postsecondary institution using the same decision-making process they use to make any other major purchase. Given the competitive environment non-credit, online, continuing and…
The 5 Secrets for Marketing and Enrollment Growth: Data (The First Secret)
Joseph Sallustio | Chief Operating Officer, Claremont Lincoln University Jay Casper | President, Data Driven MarketingClarence Bowman | Bowman Design WorksOnce upon a time, in a reality far in the distant past, higher education was a stable, respected and revered societal institution. Controversy and alterative models have softened the once…
Non-Traditional is The New Traditional: How College Presidents Can Drive Institutional Change
Mark Mitsui | President, Portland Community CollegeCommunity and technical colleges have a critical role to play in supporting the transformation to a knowledge-based economy. These institutions are the entry point to postsecondary education for some of…
Extending Service-Based Learning Opportunities to Adult Students
Craig Kielburger | Co-Founder, WE.orgColleges and universities both play an essential role in their communities. They provide access to critical programming that help individuals reach their personal goals, whatever they may be. Higher education…
Taking Relentless Ownership of Student Success to Maximize Re-Enrollment
Shonda Gibson | Associate Vice Chancellor, Texas A&M University SystemAs completion rates drop, finding effective ways to increase re-enrollment becomes critically important to higher ed institutions and the economy as a whole. In this interview, Shonda Gibson reflects on…