[Year in Review] The Power of a Well-Crafted Higher Ed Website

The Power of a Well-Crafted Higher Ed Website

Rick Bentz | Director of Marketing, Nightingale College

Creating a Good Digital First Impression with a Higher Ed Website

Megan Horton | Interim Associate Vice President of Brand Management, Oklahoma State University

Prospective and current students today don’t have time to locate information, especially when it...

A Savvy Marketer’s Guide to Surviving a Website Redesign

Jeff Ebbing | Director of Marketing and Communications, Southeastern Community College

You know the old adage “fast, good, cheap: pick two”?

Building a Strong Digital Foundation to Drive Student Engagement

Mindy Peep | Associate Director of Digital and Content Strategy, University of Wyoming

[From the Archives] Understanding the Shift in Higher Ed Marketing to Drive Success

Carrie Phillips | Chief Communications and Marketing Officer, University of Arkansas at Little Rock

Marketing is used to be a siloed department on campus, but selling prospective students on a...

Enhancing the Impact and Effectiveness of Higher Ed Marketing Through Generative AI

David Miller | Executive Director of Content Strategy and Brand Voice, University of Arizona

Generative artificial intelligence has become a dominant topic of conversation over the past year....

Embracing Digital Marketing Principles to Stand Out in a Competitive Market

Gregory Crawford | President, Miami University

Personalized digital marketing is a necessary tool to attract potential students and their parents...

Essential Elements of a Student-Centric Website to Meet Learners Where They Are

Kristen Huyck | Director of Public and Governmental Relations, MiraCosta College

An institution’s website was once overlooked when it came to marketing to prospective learners. Not...

The Personal Touch: Customizing Web Experiences for Modern Learners

Mary-Eleanor Power | Director of Marketing Communications, Dalhousie University

An institution’s website is where the student experience begins. It must therefore reflect and...

The Art of Personalization: Communicating Effectively in Higher Education

Joshua Charles | Director of Web Strategy and Technology, Rutgers Business School

Communicating an institution’s offerings and personalizing engagement to attract students and...

Beyond Traditional Boundaries: Expanding Student Outreach through Digital Marketing in Higher Education

Samantha Lehmond | Marketing Manager in the Centre for Continuing Education, University of Regina

Marketing today requires utilizing the proper digital tools and resources to communicate to a broad...