Four Key Steps to Developing a Truly Comprehensive Enrollment Strategy
A comprehensive enrollment strategy for a postsecondary division requires an array of fundamental...
Relevance: Where CRMs Can Make All The Difference
Automated communications are not enough to truly entice a prospective or past student—institutions...
Rethinking Recruitment: Dual Credit Academies and Developing Robust Enrollment Pipelines
For colleges and universities that specialize in serving the traditional college-age demographic,...
Stop Competing Against Luck: Applying the Jobs to be Done Theory to Higher Education
Applied to higher education, the Jobs to be Done theory can help leaders understand the needs,...
Actionable Analytics for Enrollment Managers: How to Stop Worrying About (and Love) the Data
In an era of limited resources, leaders leverage data to determine where best to direct their...
Educational Refugees: Seven Tips for Recruiting Students from Closed Institutions
With so many institutional closures in recent years, there’s a significant pool of prospective...
Putting the Mission Back in Admissions
— Co-written with David Goodman | Associate Dean of Academic Affairs and Advising in the Woods...
Getting Creative to Drive Out-of-State Enrollments
Sometimes a little creativity is all it takes to buck troubling enrollment and labor market trends....
The Need to Deliver Personalized Experiences in the Enrollment System
Improving personalization in communication and information during the enrollment process can help...
Five Practices to Recapture Market Share at Community Colleges
The hands-off approach many community colleges have taken to enrollment management is no longer...
Why More Applications Are Resulting in Less Enrollment
To help close the gap between admitted applicants and enrollees, institutional leaders need to look...
Mind the Gap: The Importance of Understanding Why Students Don’t Enroll
If your institution doesn’t have a firm grip on why admitted students don’t take the next step to...
