Collaboration is Key to Supporting the Evolving Role of Continuing Education Divisions
Professional and continuing education units are the key drivers of institutional access to...
Strategically Planning for the Future of Higher Education: Attracting New Student Demographics
Despite the proliferation of non-traditional programming, it is not the “silver bullet” for all...
Strategically Planning for the Future of Higher Education: The Importance of Non-Traditional Markets
As demographics for higher education continue to shift away from 18- to 22-year-old learners,...
How the Amazon Experience is Impacting Students’ Expectations Around Registrations
The kinds of shopping experiences being offered by eCommerce leaders like Amazon are reshaping...
There Is No Magic Bullet: How to Meet Enrollment Goals
Despite the high-tech tools at the disposal of institutional recruiters, the profession is still a...
Test Driving the Road to Online Success
By allowing students to test drive online offerings before committing to becoming an online...
Four Key Steps to Developing a Truly Comprehensive Enrollment Strategy
A comprehensive enrollment strategy for a postsecondary division requires an array of fundamental...
Relevance: Where CRMs Can Make All The Difference
Automated communications are not enough to truly entice a prospective or past student—institutions...
Rethinking Recruitment: Dual Credit Academies and Developing Robust Enrollment Pipelines
For colleges and universities that specialize in serving the traditional college-age demographic,...
Stop Competing Against Luck: Applying the Jobs to be Done Theory to Higher Education
Applied to higher education, the Jobs to be Done theory can help leaders understand the needs,...
Actionable Analytics for Enrollment Managers: How to Stop Worrying About (and Love) the Data
In an era of limited resources, leaders leverage data to determine where best to direct their...
Educational Refugees: Seven Tips for Recruiting Students from Closed Institutions
With so many institutional closures in recent years, there’s a significant pool of prospective...
