Strategically Planning for the Future of Higher Education: The Importance of Non-Traditional Markets
As demographics for higher education continue to shift away from 18- to 22-year-old learners,...
Kayla Manning | Vice President of Digital Marketing Strategy, Ruffalo Noel Levitz
As demographics for higher education continue to shift away from 18- to 22-year-old learners,...
The kinds of shopping experiences being offered by eCommerce leaders like Amazon are reshaping...
Andrew Roth | President Emeritus, Notre Dame College
Despite the high-tech tools at the disposal of institutional recruiters, the profession is still a...
Susan Aldridge | President of Drexel University Online, Drexel University
By allowing students to test drive online offerings before committing to becoming an online...
Carolyn Stegmann | Director of Success Coaching, University of Wisconsin-Extended Campus
A comprehensive enrollment strategy for a postsecondary division requires an array of fundamental...
Automated communications are not enough to truly entice a prospective or past student—institutions...
For colleges and universities that specialize in serving the traditional college-age demographic,...
Karen Dillon | Contributing Editor, Harvard Business Review
Applied to higher education, the Jobs to be Done theory can help leaders understand the needs,...
Madeleine Rhyneer | Vice President for Enrollment and Marketing, Susquehanna University
In an era of limited resources, leaders leverage data to determine where best to direct their...
Micheal Lewis | Assistant Director of Evening Campus Admissions, Columbia College
With so many institutional closures in recent years, there’s a significant pool of prospective...
— Co-written with David Goodman | Associate Dean of Academic Affairs and Advising in the Woods...
Joel Wincowski | Vice President for Enrollment Management, University of Maine
Sometimes a little creativity is all it takes to buck troubling enrollment and labor market trends....