The 5 Secrets for Marketing and Enrollment Growth: Data (The First Secret)
Scaling marketing and enrollment management efforts start with effective collection and analysis of...
Who’s Your Customer? The Differences Between Recruiting Traditional and Non-Traditional Learners
The central question for anyone recruiting adults into college is: How do you find a student who...
How to Overcome Prospective Students’ Reservations About Your MBA Program
MBA programs have become a tougher sell to prospective students. But business schools are...
How To Align Enrollment Management with the Expectations of Adult Learners
Adult students have extremely high expectations of the colleges and universities that serve them,...
Recognize, Revise and Reimagine: How CE Drives Higher Education’s Evolution
The future of higher education is non-traditional, but for many institutions achieving that vision...
Microcredentials Forge the Links Between Businesses, the Community and their College
Creating a diverse and robust array of credentials allows community colleges to not only address...
From Dream to LiFE: How the University of Memphis Forged a Learning Partnership with FedEx
Crafting intentional educational partnerships with major employers helps to address skills gaps...
How to Unmask Stealth Applicants With Strategic Discipline
Today’s students are thinking and behaving more like customers than ever before, so colleges and...
Collaboration is Key to Supporting the Evolving Role of Continuing Education Divisions
Professional and continuing education units are the key drivers of institutional access to...
Strategically Planning for the Future of Higher Education: Attracting New Student Demographics
Despite the proliferation of non-traditional programming, it is not the “silver bullet” for all...
Strategically Planning for the Future of Higher Education: The Importance of Non-Traditional Markets
As demographics for higher education continue to shift away from 18- to 22-year-old learners,...
How the Amazon Experience is Impacting Students’ Expectations Around Registrations
The kinds of shopping experiences being offered by eCommerce leaders like Amazon are reshaping...
