How the Jobs-to-Be-Done Framework Can (and Should) Drive Institutional Strategy
By understanding students’ particular Jobs to Be Done—or outcome expectations beyond a particular...
The Five Secrets for Marketing and Enrollment Growth: You Can’t Scale Without Appropriate Staffing (The Fourth Secret)
In order to achieve scale in your enrollment outcomes, you need to ensure your team is staffed to...
The Five Secrets for Marketing and Enrollment Growth: Split Test Everything, Then Split Test Your Split Testing (The Third Secret)
Stagnation can be deadly in the hypercompetitive modern higher education marketplace. Marketing and...
The 5 Secrets for Marketing and Enrollment Growth: Your Website (The Second Secret)
Colleges and universities rely on their website as the main entry-point for prospective students....
The 5 Secrets for Marketing and Enrollment Growth: Data (The First Secret)
Scaling marketing and enrollment management efforts start with effective collection and analysis of...
Who’s Your Customer? The Differences Between Recruiting Traditional and Non-Traditional Learners
The central question for anyone recruiting adults into college is: How do you find a student who...
How to Overcome Prospective Students’ Reservations About Your MBA Program
MBA programs have become a tougher sell to prospective students. But business schools are...
How To Align Enrollment Management with the Expectations of Adult Learners
Adult students have extremely high expectations of the colleges and universities that serve them,...
Recognize, Revise and Reimagine: How CE Drives Higher Education’s Evolution
The future of higher education is non-traditional, but for many institutions achieving that vision...
Microcredentials Forge the Links Between Businesses, the Community and their College
Creating a diverse and robust array of credentials allows community colleges to not only address...
From Dream to LiFE: How the University of Memphis Forged a Learning Partnership with FedEx
Crafting intentional educational partnerships with major employers helps to address skills gaps...
How to Unmask Stealth Applicants With Strategic Discipline
Today’s students are thinking and behaving more like customers than ever before, so colleges and...
