Three Ingredients to Standing Out in the Adult Student Marketplace
Flexibility, sincere appreciation for adults and a focus on keeping costs low are critical...
Transforming Admissions To Sell the Dream to Today’s Non-Traditional Students
By focusing on understanding, tracking and meeting customer demands, institutions can drive...
Personalization Key to Attracting and Retaining Swirling Students
Personalizing the student experience at every level of the institution demonstrates a commitment to...
Five Ways Institutions Can Create Experiences that Exceed Adult Student Expectations
Transforming the institution to create experiences that meet non-traditional students’ value...
Service to Students: It’s a New Day
Creating an institutional culture of student service facilitated by a high-tech, high-touch...
Building Value from the Start: Four Key Actions
There are four key actions institutions must take if they are to frame their value proposition...
Prioritize Personalization in Marketing to Kick Off Great Student Experience
Personalizing the consumer experience is critical for gaining trust, which is turn leads to greater...
Learn to Earn: Communicating the ROI of Continuing Education
There are explicit and intrinsic advantages every institution can offer its students, but...
Contextualizing ROI as a Means of Market Differentiation: Going Beyond the Numbers
Higher education marketers, before all else, need to segment their marketplace based on audience...
Creating Value by Delivering On The Varied Expectations of Non-Traditional Students
Personalization through understanding the unique and various factors different students deem...
CE Focus on Customer Experience Would Benefit Main Campus
Main campus leaders could benefit from adopting the customer service excellence focus of their...
Creating Value by Meeting Service and Outcome Demands
Focusing on student learning outcomes and ensuring that they have access to the services they need...
