Higher Education’s Ignored Students
Without significant changes to the three structures that define higher education, non-traditional...
Social Media Vital to Professional Development
Social media resources can serve a valuable purpose for adult students looking to enhance their...
Three Factors Influencing Persistence and Withdrawal for Part-Time Adult Graduate Students
Understanding the reasons that adult, part-time students in graduate programs choose to stop out...
Removing Barriers to Success for Part-Time, Non-Traditional Students
Part-time adult learners have a number of barriers that keep them from earning a degree, and...
Corporate Market Critical for College Competitiveness
Succeeding in the corporate training market is critical for institutions that want to remain...
Marketing Strategies to Keep Institutions in Lock-Step with their Customers (Part 2)
By adequately mixing motor with sensory functions, higher education marketing departments can...
Switching Gears: Transitioning to Serving Businesses
It can be new terrain for continuing education leaders to start serving businesses, rather than...
Leave Institutions to their Task: The Value of Remedial Programming to a Strong Society
Without being able to ensure students who need developmental support enroll in remedial...
Students as Customers: Time for Educators to Get On Board
Treating students as customers enhances the learning environment while ensuring students are better...
Marketing Strategies to Keep Institutions in Lockstep with their Customers (Part 1)
Higher education marketing requires institutions to become proactive in understanding and...
Do Performance Metrics Capture Today’s Students?
Traditional metrics used to assess institutional success are becoming less and less relevant to...
Technology Set to Redefine Higher Education
As students begin behaving like savvy shoppers, institutions need to develop innovative academic...
