Competing in the New Era of Higher Education
Continuing Education was already undergoing a shift, but the COVID-19 pandemic accelerated the...
Beyond the New Normal to the New Possible
Higher education shifted quickly to respond to the immediate concerns the pandemic raised, and...
Higher Ed Marketing in a Consumer’s World
Today’s learners expect their choices to be easily accessible and catered specifically for their...
[From the Archives] Leading Strong Marketing Initiatives with Personalization
Institutions need new and innovative marketing tactics to attract and retain the modern learner,...
A Vision for Flagship Universities: Engaging Learners Beyond Traditional Scope
Flagship universities have kept their core mission of serving learners since their inception, but...
10-Year Reflection: The State of Higher Ed Marketing
With a shrinking prospective pool, higher ed institutions need to tell their story authentically...
Understanding the Shift in Higher Ed Marketing to Drive Success
Marketing is used to be a siloed department on campus, but selling prospective students on a...
The Future of a Student-Centric Registrar’s Office
It’s becoming increasingly important for higher ed to be more accessible, especially when its...
The Time Is Now: Transforming the Registrar Landscape
As the role of the registrar evolves, it’s important for them to have a seat at the table when it...
Transitioning the Registrar’s Office to the New Era
The registrar’s office is undergoing a huge period of transition. With decreasing staff numbers and...
Enrollment Management: An Evolving Profession and Practice
The future of enrollment management is primed to change drastically. More interdependent units and...
Enrollment Management: An Evolving Profession and Practice
The future of enrollment management is primed to change drastically. More interdependent units and...
