Leveraging Tech Systems to Drive the Student and Staff Experience
Technologies like CRMs require high levels of customization and training to operate as needed by...
Going Beyond the Status Quo: Maximizing the Institutional ROI for CRM with CLM
A CRM provides the basic information a college or university needs to communicate better with their...
Understanding the Benefits and Defining the Inputs: CRMs in the Modern Institutional Environment
A CRM has the capacity to be a truly transformational technology for a college or university, as...
Where Technology Goes, So Too Must Culture
While CRM systems are effective mechanisma to drive improved student engagement, administrators and...
The Business Strategy of a CRM In Higher Education Is a Student Support Decision
Treating students like customers is far from a perversion of the central mission of higher...
Four Key Steps to Developing a Truly Comprehensive Enrollment Strategy
A comprehensive enrollment strategy for a postsecondary division requires an array of fundamental...
Relevance: Where CRMs Can Make All The Difference
Automated communications are not enough to truly entice a prospective or past student—institutions...
Contextual Communication at Scale: The Transformative Capacity of CRM
Customer Relationship Management software can help colleges and universities deliver the kind of...
Leveraging Technology to Know and Serve Students Better
Technologies that support and drive student intelligence help institutions serve them better both...
Getting to Know Your Students: Five Best Practices for Developing and Managing an Arts-Based or Liberal Arts MOOC
While many claim that MOOCs failed to live up to the hype, they have shown that colleges and...
Understanding Public Higher Education: Old Structures Never Die, and They Don’t Fade Away Either
In order for public higher education in the United States to rebuild the momentum that once placed...
Guidelines to Consider in Decentralizing Distance Education
The administrative challenges an institution or division has to overcome are not concerns for...
