The Bite-Sized Brand Revolution in Higher Ed
Editor’s note: This article is adapted from a conversation with Stephanie Geyer on the Illumination...
Building a Bite-Sized Higher Ed Brand That Sticks
Modern institutions are navigating a fast-evolving landscape where student expectations, digital...
[Year in Review] The Power of a Well-Crafted Higher Ed Website
The Power of a Well-Crafted Higher Ed Website
Creating a Good Digital First Impression with a Higher Ed Website
Prospective and current students today don’t have time to locate information, especially when it...
A Savvy Marketer’s Guide to Surviving a Website Redesign
You know the old adage “fast, good, cheap: pick two”?
Building a Strong Digital Foundation to Drive Student Engagement
[From the Archives] Understanding the Shift in Higher Ed Marketing to Drive Success
Marketing is used to be a siloed department on campus, but selling prospective students on a...
Enhancing the Impact and Effectiveness of Higher Ed Marketing Through Generative AI
Generative artificial intelligence has become a dominant topic of conversation over the past year....
Embracing Digital Marketing Principles to Stand Out in a Competitive Market
Personalized digital marketing is a necessary tool to attract potential students and their parents...
Essential Elements of a Student-Centric Website to Meet Learners Where They Are
An institution’s website was once overlooked when it came to marketing to prospective learners. Not...
The Personal Touch: Customizing Web Experiences for Modern Learners
An institution’s website is where the student experience begins. It must therefore reflect and...
