Run Your Own Race: The Four-Minute Mile and Higher Education
In order to successfully compete in the adult higher education market, institutions must focus on...
When Convenience Becomes Customary
Higher education institutions will not be able to remain competitive in the current or future...
Understanding the Positive Impact of Online Learning Divisions
Colleges and universities must understand their students’ diverse needs and expectations in order...
Competing with For-Profits to Attract Adult Students
Given the number of options that adult students have when selecting a college or university to...
MOOCs: A (Mostly Harmless) Hustle
While Massive Open Online Courses gain increasing attention and popularity in the higher education...
MOOCs Support and Improve Higher Education
While MOOCs do not aim to replace the in-person interactions offered by higher education...
Evolving with the Times to Compete for Adult Enrollments
While many marketing practices have remained over the years, they have become more effective by...
The First Step is to Understand Your Audience
Higher education institutions have a great opportunity to engage prospective, current and past...
Secrets of Self-Taught Videography
Video is becoming increasingly important for higher education marketing departments, but getting...
The Bologna Accord and New Students
The Bologna Accord provisions make it easier for students to have their qualifications and...
Why Companies Want Competency-Based Education
Given the critical importance of employee competence in today’s workforce, competency-based models...
Facilitating Student Success through the Acceptance of Credit in Transfer
By accepting credit and work done at prior institutions and through other learning providers,...
