Open Educational Utopia and the Individual Instructor
Open educational resources are emerging as a highly valuable solution to the college affordability...
Greater Efficiency Shows Students that Institutions Put Them First
The student experience is vastly improved when institutions turn the spotlight on improving...
How Process Streamlining Supports the Student Experience
Back-end efficiency is critical for institutions that want to give their students a modern customer...
Student Experience and Efficiency Go Hand-in-Hand
Operational efficiency is central to providing a strong student experience for today’s...
How Removing Silos Supports Institutional Growth and Diversity
If institutions commit to improving processes and reducing silos, they will be able to offer more...
The Case for Lower-Cost, High-Quality Online Degrees
When there are less resources for students to access, the price of their education should reflect...
Three Steps to Improving Student Persistence through High-Touch Strategies
High-touch student services across the institution could be the silver bullet for institutional...
The Ice Bucket Challenge and Other Phenomena: Four Ways Higher Ed Marketers Can Leverage Different Disciplines (Part 2)
Given the expansion in the breadth of marketing responsibilities, an interdisciplinary approach is...
10 Ways To Help Your Online Students Feel at Home With Your Institution
Ensuring online students feel welcome and connected to the campus is critical to their academic...
The Ice Bucket Challenge and Other Phenomena: Four Ways Higher Ed Marketers Can Leverage Different Disciplines (Part 1)
The Ice Bucket Challenge was an unprecedented success for the ALS Association, and higher education...
Relationships = Retention: Embracing Non-Traditional Students on College Campuses (Part 1)
Non-traditional students return to college for a wide variety of reasons, but institutions must pay...
Marketing For The Student, Not The Market
Higher education marketing is not advertising, but providing the right message and the best service...
