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Five Ways to Modify Marketing Practices for the Commoditized Higher Education Marketplace

Craig Maslowsky | Vice Chancellor for Enrollment Management, Antioch University

Implementing more effective marketing practices can provide the base on which institutions can...

Managing an Institution > Opinions > Internal and Service Partnerships >

Inter-Institutional Collaborations Critical to Compete

Mark Sarver | Co-Founder, One Squared Education

By collaborating on major ventures, institutions can expand their offerings and programs beyond any...

Revenue Streams > Distance and Online Learning > Opinions >

New Models of Online Education: Disrupting the User Experience for the Better

Jaigris Hodson | Program Head in the Office of Interdisciplinary Studies, Royal Roads University

MOOCs have not yet disrupted the higher education space in any significant way, but they could have...

Revenue Streams > Distance and Online Learning > Opinions >

Free Online Courses Increase Accessibility To Higher Education At The Expense Of Quality

Bhupesh Shah | Social Media Program Coordinator, Seneca College

Free online courses are providing skilled workers with an accessible pathway to advance their...

Revenue Streams > Distance and Online Learning > Opinions >

Massive Disruption: MOOCs in Higher Education

Deborah Cooke | Instructional Designer, University of Oregon Center for Applied Second Language Studies

Opinions as to how MOOCs will change teaching and learning in higher education are varied, but that...

Attracting Students > Marketing and Branding > Opinions >

On the Internet, Will Anyone Know You’re An Ivy?

Richard Katz | President, Richard N. Katz and Associates, Inc.

As digitization grips the higher education marketplace, the differences between prestigious...

Managing an Institution > Operations and Efficiency > Opinions >

Prestigious Universities Less Burdened by Competition Than Near-Prestigious Universities

Henry Eyring | Vice President of Advancement, Brigham Young University—Idaho

While price competition will not significantly impact prestigious universities in a negative way,...

Managing an Institution > Higher Ed as a Business > Opinions >

Serving Local Community Critical for Small Institution Success

Richard Holmgren | Vice President for Information Services and Planning, Alleghany College

Smaller institutions are positioned to succeed in the commoditized higher education marketplace by...

Managing an Institution > Operations and Efficiency > Opinions >

Small Institutions Best Positioned to Succeed in the Commoditized Marketplace

Richard DeMillo | Director of the Center for 21st Century Universities, Georgia Institute of Technology

Smaller colleges are well-positioned to succeed in the commoditized higher education marketplace,...

Revenue Streams > Opportunities and Challenges > Opinions >

Changing Dynamics of Higher Education Leave Institutions with a Choice

Burck Smith | Chief Executive Officer, StraighterLine

As unaccredited providers increase their presence in the higher education space, some institutions...

Programming > Program Planning and Design > Opinions >

Vive les Differences: How Commoditization Challenges Higher Education Diversity

Jay Halfond | Professor of the Practice, Boston University

American higher education institutions exist within a vast ecosystem, with a number of players...

Managing an Institution > Operations and Efficiency > Opinions >

Online Learning Captures Transactional Value of Higher Education

David Staley | Interim Director of the Humanities Institute, The Ohio State University

Higher education can have two distinct value propositions; transformational and transactional. At...

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