Creating a Strong Student-Customer Experience: How Measurement Underpins Success
The higher education environment is a challenging space for marketers, but institutions can make...
Beyond Remediation: Using Technology to Maximize Retention and Completion
Remedial programming has been seen as a roadblock to completion in recent years, but with the right...
Working Students Spell Major Changes for the Higher Education Ecosystem
The nature of the higher education marketplace has shifted, as more students are working while...
Adapting Processes to Meet Students’ Expectations
Though the back-end technology supporting university admissions have evolved significantly, taking...
Adult Learners in Higher Education: Adjusted Views from a Campus Leader
Leaders who are part of higher education’s “old guard” have had to challenge significant...
Joining Together to Move the Conversation on Tuition-Free College Forward
Community colleges across the United States are developing and running highly innovative models...
Taking College to the Community: Accelerating Accessibility to Language Education
Two-year colleges have a responsibility to make education as accessible as possible for those in...
Effective Social Media Marketing on a Budget
Social media and digital marketing can provide a new program or division an opportunity to project...
Scholarship Universe: An Elegant Solution to Common Enrollment and Retention Woes
Though many universities make hundreds of thousands of dollars available to students through...
Critical Changes Needed to Transform the Student Experience for Non-Traditional Learners
Two-year colleges must work very hard to create a postsecondary environment and experience that...
Four Steps to Improving Retention Through Engagement
By focusing on institutional engagement strategies at every level, colleges and universities can...
Fostering Belonging Key to Non-Traditional Student Success
Creating a better sense of connection between non-traditional students and other students on campus...
