[Reflection] Focusing on Summer Melt in Higher Ed
Taking advantage of down times to send updates and follow through on admin processes helps avoid...
[Reflection] Freezing Summer Melt with Enrollment Best Practices
As summer approaches, communication with admitted students can easily drop off. Communication is...
[Reflection] Creating a Plan for Summer Melt
With a looming demographic cliff, institutions need to focus on collaboration across the...
[From the Archives] Alumni Lifelong Learning Initiatives: A Mutually Beneficial Engagement Strategy
Alumni need access to resources for upskilling and reskilling. It’s up to the intuition to provide...
[From the Archives] Student Disengagement in Higher Education
Student disengagement is not a question of apathy or laziness but a lack of connection to others...
[From the Archives] Understanding the Shift in Higher Ed Marketing to Drive Success
Marketing is used to be a siloed department on campus, but selling prospective students on a...
Amplifying Awareness: The Vital Role of Assessment in Student Affairs
Oftentimes, the work of Student Affairs is overlooked or seen as one dimensional. By leveraging...
The Essential Role of Assessment in Student Affairs’ Practices
By focusing on increasing students’ sense of belonging and creating co-curricular experiences,...
Embracing Digital Marketing Principles to Stand Out in a Competitive Market
Personalized digital marketing is a necessary tool to attract potential students and their parents...
Essential Elements of a Student-Centric Website to Meet Learners Where They Are
An institution’s website was once overlooked when it came to marketing to prospective learners. Not...
The Personal Touch: Customizing Web Experiences for Modern Learners
An institution’s website is where the student experience begins. It must therefore reflect and...
The Art of Personalization: Communicating Effectively in Higher Education
Communicating an institution’s offerings and personalizing engagement to attract students and...
