The Risk, Reward and Reinvention of a New Approach to Education

How to Build a Value-Rich Education That Connects Adult Learners to Industry

Susan Zukowski | Vice President of Professional and Continuing Education , National University

[Reflection] Focusing on Summer Melt in Higher Ed

Ian Anderson | Associate Director of Recruitment, Utah State University

Taking advantage of down times to send updates and follow through on admin processes helps avoid...

[Reflection] Freezing Summer Melt with Enrollment Best Practices

Jo Nahod-Carlin | Vice President of Recruitment, Enrollment Management and Marketing, Ivy Tech Community College

As summer approaches, communication with admitted students can easily drop off. Communication is...

[Reflection] Creating a Plan for Summer Melt

Shelly Gehrke | Former Vice President of Enrollment Management and Student Success, Emporia State University

With a looming demographic cliff, institutions need to focus on collaboration across the...

[From the Archives] Alumni Lifelong Learning Initiatives: A Mutually Beneficial Engagement Strategy

Jennifer Chambers | Associate Vice Provost for Learning Innovation, Duke University

Alumni need access to resources for upskilling and reskilling. It’s up to the intuition to provide...

[From the Archives] Student Disengagement in Higher Education

Alexander (Alex) Barkley | Director of Student Engagement and Involvement, Sacred Heart University

Student disengagement is not a question of apathy or laziness but a lack of connection to others...

[From the Archives] Understanding the Shift in Higher Ed Marketing to Drive Success

Carrie Phillips | Chief Communications and Marketing Officer, University of Arkansas at Little Rock

Marketing is used to be a siloed department on campus, but selling prospective students on a...

Amplifying Awareness: The Vital Role of Assessment in Student Affairs

Joseph D. Levy | Associate Vice Provost of Accreditation and Quality Improvement, Excelsior University

Oftentimes, the work of Student Affairs is overlooked or seen as one dimensional. By leveraging...

The Essential Role of Assessment in Student Affairs’ Practices

Paul Shepherd | Associate Vice Chancellor of Student Affairs and Enrollment Management, Minnesota State Colleges and Universities

By focusing on increasing students’ sense of belonging and creating co-curricular experiences,...

Embracing Digital Marketing Principles to Stand Out in a Competitive Market

Gregory Crawford | President, Miami University

Personalized digital marketing is a necessary tool to attract potential students and their parents...

Essential Elements of a Student-Centric Website to Meet Learners Where They Are

Kristen Huyck | Director of Public and Governmental Relations, MiraCosta College

An institution’s website was once overlooked when it came to marketing to prospective learners. Not...