Innovative Graduate Programs Require Targeted Marketing
Institutions must properly communicate the nature of their innovative programs to prospective...
Dropping “Community” from the College
Dropping the word “community” helps colleges compete in the postsecondary marketplace while better...
Demystifying Data-Driven Approaches: Three Myths
Using data to inform and drive strategic or tactical initiatives is extremely valuable for...
Demystifying Data-Driven Approaches: Three Facts
Data-driven marketing can increase an institution’s return on marketing investment and create more...
Six Differentiators Institutions Use to Attract Students
As the higher education marketplace becomes increasingly commoditized, institutions need to look...
The Importance of Reputation and Name Recognition
Institutions in the United States are sought after by international students due to their...
Do What You Do Best: Competitive Advantage as a Differentiator in Higher Education
Focusing on delivering niche programs that institutions have a competitive advantage in is a...
Marketing Strategies to Keep Institutions in Lock-Step with their Customers (Part 2)
By adequately mixing motor with sensory functions, higher education marketing departments can...
Marketing Strategies to Keep Institutions in Lockstep with their Customers (Part 1)
Higher education marketing requires institutions to become proactive in understanding and...
Getting Social: How Higher Ed Institutions Can Make Better Use of Social Media Tools
If used properly, social media can provide institutions with insights into student activity and be...
How One University Created a Brand and What We Can Learn
American Military University provides a great example of how institutions must define and design...
Three Tips for Successful Lead-Nurturing Campaigns
Lack of a lead-nurturing strategy is one key reason many institutions have difficulty attracting...
