Marketing Higher Education: A Historical Perspective
As the higher education marketplace becomes increasingly competitive, institutional marketing has...
Marketing CE: A Sitting Failure
While university-branded chairs can be seen out and about town, very few new enrollees have pointed...
Marketing from the Inside Out: It Begins with HR
Corporate training and professional development is a rapidly growing marketplace that students and...
Marketing CE: Made in the Shade
Finding something everyone needs and branding it is key to success in the marketing game. In sunny,...
Marketing CE: Computer Mouse with Floating Logo
Custom mice can be an effective, low-cost marketing tool to promote an institution’s brand. Earlier...
Marketing CE: Facebook Marketing Success (I Think)
The most significant challenge continuing education marketers face when it comes to social media is...
Commoditization versus Differentiation: How We Market our Universities
The commoditization of the higher education marketplace provides students with more choice and...
Five Ways to Modify Marketing Practices for the Commoditized Higher Education Marketplace
Implementing more effective marketing practices can provide the base on which institutions can...
On the Internet, Will Anyone Know You’re An Ivy?
As digitization grips the higher education marketplace, the differences between prestigious...
Marketing CE: iPad Skin Cover (Failure)
Trying to brand everyday items is a significant challenge for a marketer and, sometimes, ideas that...
Accreditation Overhaul for Business Schools
This week, the Association to Advance Collegiate Schools of Business (AACSB International) approved...
University Brand Will Remain Critical in Marketing Continuing Education
While it is critical for continuing and professional education units to stay true to their...
