The “Zero Moment of Truth” and Marketing in the Commoditized Higher Education Marketplace
As students begin to behave more like customers when choosing programs, higher education marketing...
The Value of Service Providers in Higher Education Marketing
Service providers can ensure institutions have a degree of industry expertise in their arsenal that...
How Agile Marketing Can Transform Your Marketing Strategy
Agile marketing practices can help institutions increase their reach and outcomes, but only if done...
Marketing CE: Four Ways to Improve the Efficiency of Printed Brochures
Printed brochures can be useful marketing resources, but can also be extremely expensive for the...
Marketing Higher Education: A Historical Perspective
As the higher education marketplace becomes increasingly competitive, institutional marketing has...
Marketing CE: A Sitting Failure
While university-branded chairs can be seen out and about town, very few new enrollees have pointed...
Marketing from the Inside Out: It Begins with HR
Corporate training and professional development is a rapidly growing marketplace that students and...
Marketing CE: Made in the Shade
Finding something everyone needs and branding it is key to success in the marketing game. In sunny,...
Marketing CE: Computer Mouse with Floating Logo
Custom mice can be an effective, low-cost marketing tool to promote an institution’s brand. Earlier...
Marketing CE: Facebook Marketing Success (I Think)
The most significant challenge continuing education marketers face when it comes to social media is...
Commoditization versus Differentiation: How We Market our Universities
The commoditization of the higher education marketplace provides students with more choice and...
Five Ways to Modify Marketing Practices for the Commoditized Higher Education Marketplace
Implementing more effective marketing practices can provide the base on which institutions can...
