Accreditation Overhaul for Business Schools
This week, the Association to Advance Collegiate Schools of Business (AACSB International) approved...
University Brand Will Remain Critical in Marketing Continuing Education
While it is critical for continuing and professional education units to stay true to their...
How Your Brand Will Become More Important to Higher Education Marketing in 10 Years
It is critical for continuing education units to protect and preserve the brand identity of their...
Higher Education Marketing Departments Must Gain Competencies Outside Direct Marketing
Institutions able to identify their ideal market and develop relevant direct marketing products and...
Five Ways Higher Education Marketing Will Change in 10 Years
Looking ahead, it is critical for higher education institutions’ marketing units to know which...
Marketing CE: How Sweet It Is… Marketing to Large Client Companies for $5
You can have your cake and eat it too when you use a branded candy jar as a marketing tool. Candy:...
Marketing CE: Lose a Pen, Gain a Student
One tried-and-tested technique in marketing continuing education is strategically leaving branded...
Website Analytics: A Window Into Your Audience
Institutions can learn both whether they are efficiently communicating their strengths and what...
The First Step is to Understand Your Audience
Higher education institutions have a great opportunity to engage prospective, current and past...
Secrets of Self-Taught Videography
Video is becoming increasingly important for higher education marketing departments, but getting...
Top Five Ways to Market Higher Education to Adult Students
Successfully marketing to adult students requires a college or university to go beyond simply...
The Value of a Data-Driven Marketing Strategy
By implementing robust mechanisms to determine which marketing activities are having the most...
