Commoditization versus Differentiation: How We Market our Universities
The commoditization of the higher education marketplace provides students with more choice and...
Five Ways to Modify Marketing Practices for the Commoditized Higher Education Marketplace
Implementing more effective marketing practices can provide the base on which institutions can...
On the Internet, Will Anyone Know You’re An Ivy?
As digitization grips the higher education marketplace, the differences between prestigious...
Marketing CE: iPad Skin Cover (Failure)
Trying to brand everyday items is a significant challenge for a marketer and, sometimes, ideas that...
Accreditation Overhaul for Business Schools
This week, the Association to Advance Collegiate Schools of Business (AACSB International) approved...
University Brand Will Remain Critical in Marketing Continuing Education
While it is critical for continuing and professional education units to stay true to their...
How Your Brand Will Become More Important to Higher Education Marketing in 10 Years
It is critical for continuing education units to protect and preserve the brand identity of their...
Higher Education Marketing Departments Must Gain Competencies Outside Direct Marketing
Institutions able to identify their ideal market and develop relevant direct marketing products and...
Five Ways Higher Education Marketing Will Change in 10 Years
Looking ahead, it is critical for higher education institutions’ marketing units to know which...
Marketing CE: How Sweet It Is… Marketing to Large Client Companies for $5
You can have your cake and eat it too when you use a branded candy jar as a marketing tool. Candy:...
Marketing CE: Lose a Pen, Gain a Student
One tried-and-tested technique in marketing continuing education is strategically leaving branded...
Website Analytics: A Window Into Your Audience
Institutions can learn both whether they are efficiently communicating their strengths and what...
