How Schools Can Use Data to Make More Effective Marketing Investments
Thorough market research can help institutions more efficiently allocate marketing funds by...
Marketing CE: Class Completion Certificates
Class completion certificates that students are proud to hang in their offices keeps your CE unit...
Five Tips to Succeed with Social Media in Continuing Education
Having a successful social media strategy is key for today’s continuing education providers to...
Marketing CE: Making Office Calendars Stick
It’s critical for continuing education leaders to create marketing collateral that appeals to their...
Exploring the Advantages of the MOOC Model
While institutions cannot make money off MOOCs directly, the opportunity to expand the...
Lessons From a For-Profit: Marketing and Recruiting
For-profit institutions have been immensely successful at bringing in new students and solidifying...
The Ice Bucket Challenge and Other Phenomena: Four Ways Higher Ed Marketers Can Leverage Different Disciplines (Part 2)
Given the expansion in the breadth of marketing responsibilities, an interdisciplinary approach is...
The Ice Bucket Challenge and Other Phenomena: Four Ways Higher Ed Marketers Can Leverage Different Disciplines (Part 1)
The Ice Bucket Challenge was an unprecedented success for the ALS Association, and higher education...
Marketing For The Student, Not The Market
Higher education marketing is not advertising, but providing the right message and the best service...
Identifying Gaps in Higher Ed Marketing Strategies
Institutions are being pushed to become leaner, but they’re simultaneously under pressure to...
The Differentiated Marketing Roles of Main Campus and CE
While institutions are responsible for the branding and reputation of a given college or...
Marketing CE: Branding on an iPhone, iPad and other iDevices
With the ubiquity of Apple devices, institutions should look beyond software and explore marketing...
