Exploring the Advantages of the MOOC Model
While institutions cannot make money off MOOCs directly, the opportunity to expand the...
Lessons From a For-Profit: Marketing and Recruiting
For-profit institutions have been immensely successful at bringing in new students and solidifying...
The Ice Bucket Challenge and Other Phenomena: Four Ways Higher Ed Marketers Can Leverage Different Disciplines (Part 2)
Given the expansion in the breadth of marketing responsibilities, an interdisciplinary approach is...
The Ice Bucket Challenge and Other Phenomena: Four Ways Higher Ed Marketers Can Leverage Different Disciplines (Part 1)
The Ice Bucket Challenge was an unprecedented success for the ALS Association, and higher education...
Marketing For The Student, Not The Market
Higher education marketing is not advertising, but providing the right message and the best service...
Identifying Gaps in Higher Ed Marketing Strategies
Institutions are being pushed to become leaner, but they’re simultaneously under pressure to...
The Differentiated Marketing Roles of Main Campus and CE
While institutions are responsible for the branding and reputation of a given college or...
Marketing CE: Branding on an iPhone, iPad and other iDevices
With the ubiquity of Apple devices, institutions should look beyond software and explore marketing...
Brand Is Not Enough: Innovation Critical for Elite Institutions
Brand may bring people to the door, but innovation is what gets students to enroll and ensures that...
Portfolio Marketing in the New Graduate Education Marketplace
As programs become increasingly innovative, institutions must find ways to bring in the best...
Innovative Graduate Programs Require Targeted Marketing
Institutions must properly communicate the nature of their innovative programs to prospective...
Dropping “Community” from the College
Dropping the word “community” helps colleges compete in the postsecondary marketplace while better...
