Effective Social Media Marketing on a Budget
Social media and digital marketing can provide a new program or division an opportunity to project...
Four Steps Every School Should Take to Optimize Outreach
Outreach is the first step to developing an engaged and passionate student body, but successfully...
Marketing CE: What’s In An Email Address?
Institutional leaders need to think through all the ways email addresses frame and support their...
Three Priorities for Growing Student Enrollment Through Better Communication
Contextual communication based around student interests and institutional niche is critical for...
Building Value from the Start: Four Key Actions
There are four key actions institutions must take if they are to frame their value proposition...
Prioritize Personalization in Marketing to Kick Off Great Student Experience
Personalizing the consumer experience is critical for gaining trust, which is turn leads to greater...
Learn to Earn: Communicating the ROI of Continuing Education
There are explicit and intrinsic advantages every institution can offer its students, but...
Contextualizing ROI as a Means of Market Differentiation: Going Beyond the Numbers
Higher education marketers, before all else, need to segment their marketplace based on audience...
InterviewFail: How Colleges are Making a Market Out of Recent University Graduates
Colleges are seeing a really exciting opportunity in helping recent university graduates gain the...
Five Reasons You’re Not Getting Great ROI on Your Marketing and Recruiting
In order for institutions to be competitive in the today’s higher education marketplace, they need...
How Schools Can Use Data to Make More Effective Marketing Investments
Thorough market research can help institutions more efficiently allocate marketing funds by...
Marketing CE: Class Completion Certificates
Class completion certificates that students are proud to hang in their offices keeps your CE unit...
