Prioritize Personalization in Marketing to Kick Off Great Student Experience
Personalizing the consumer experience is critical for gaining trust, which is turn leads to greater...
Learn to Earn: Communicating the ROI of Continuing Education
There are explicit and intrinsic advantages every institution can offer its students, but...
Contextualizing ROI as a Means of Market Differentiation: Going Beyond the Numbers
Higher education marketers, before all else, need to segment their marketplace based on audience...
InterviewFail: How Colleges are Making a Market Out of Recent University Graduates
Colleges are seeing a really exciting opportunity in helping recent university graduates gain the...
Five Reasons You’re Not Getting Great ROI on Your Marketing and Recruiting
In order for institutions to be competitive in the today’s higher education marketplace, they need...
How Schools Can Use Data to Make More Effective Marketing Investments
Thorough market research can help institutions more efficiently allocate marketing funds by...
Marketing CE: Class Completion Certificates
Class completion certificates that students are proud to hang in their offices keeps your CE unit...
Five Tips to Succeed with Social Media in Continuing Education
Having a successful social media strategy is key for today’s continuing education providers to...
Marketing CE: Making Office Calendars Stick
It’s critical for continuing education leaders to create marketing collateral that appeals to their...
Exploring the Advantages of the MOOC Model
While institutions cannot make money off MOOCs directly, the opportunity to expand the...
Lessons From a For-Profit: Marketing and Recruiting
For-profit institutions have been immensely successful at bringing in new students and solidifying...
The Ice Bucket Challenge and Other Phenomena: Four Ways Higher Ed Marketers Can Leverage Different Disciplines (Part 2)
Given the expansion in the breadth of marketing responsibilities, an interdisciplinary approach is...
