Savvy Students Use an Array of Resources to Find the Right School
Today’s students work hard to make sure they are applying to and attending colleges that will help...
Rankings: Should We Care?
Rankings can be impactful but it will be rare that an institution cannot spin rankings in their...
College Rankings Are an Unfair (But Necessary) Evil
There are a number of significant problems with the popular approaches to institutional rankings,...
The Good and Bad of Rankings: More Emphasis on Qualitative Review is Critical
College rankings could be improved by integrating more factors that dictate institutions’ success...
How College Rankings Apply (Or Don’t) For Adult Learners
While institutional rankings provide a snapshot, it’s critical that students dig deeper during...
Marketing Online Education Today: A Look At Tactics
By developing a community environment for students, both online and offline, marketers can help to...
Marketing Online Education Today: A Look At Strategy
Higher education marketers today must be strategic about their efforts, using data to define...
A Social Media Primer For Higher Ed Leaders
Higher education leaders, and especially those in the continuing education space, should take an...
Five Reasons To Expand Your Higher Ed Online Marketing Beyond Google Paid Search
Google Ad Words provides universities with a strong base to get in front of prospective students,...
Future-Proofing Your University Website
A university’s website is increasingly the first point of contact between themselves and...
Show Don’t Tell: Marketing in the Modern Community College
Today’s community colleges are working hard to shake off the misconceptions that paint their...
Creating a Strong Student-Customer Experience: How Measurement Underpins Success
The higher education environment is a challenging space for marketers, but institutions can make...
