Postsecondary Marketing in the 21st Century: Tips and Common Mistakes
Leveraging external digital marketing tools and resources, and then applying them to their unique...
The Growing Role of Strategic Marketing in Higher Education
By drawing on industry expertise from marketers across all sectors, university marketers can bring...
Getting Social in 2019 and Beyond: Lessons for Postsecondary Marketers
As a low-cost, high-impact outreach tool, social media is an integral part of any modern marketing...
How Higher Ed Marketers Can Keep Pace With The Changing Social Media Environment
The social media game has changed, but higher education marketers can still leverage it to great...
Target Marketing: It’s all About Your Aim
Effective marketing must be preceded by clear and thoughtful strategy, and executed with a firm...
Defining and Executing on a Marketing Strategy That Targets Non-Traditional Students
Attracting non-traditional and distance students requires institutions to think more actively and...
Building a High-Performing Enrollment Marketing Team
Divisions and institutions looking to build a modern marketing shop should aim to follow these four...
How Higher Ed Marketers Can Learn From the Corporate World... and Where We’re Already Ahead
[caption id="attachment_35336" align="alignnone" width="600"] While there are some significant...
Standing Out in the Sea of Sameness: The Role of Marketers in Differentiating Their Institutions
Marketing and communications professionals need to play a leading role in helping their...
Overcoming Choice Paralysis: How Colleges Can Stand Out Over the Abundance of Options
As the higher education space evolves into a mature market with many institutions competing for...
Outsource or Stay Internal? Developing Videos for Higher Education Marketing
With so many channels and media available to connect with prospective, past and current students...
When Bad Things Happen to Good Universities
When a PR disaster strikes, institutional leaders must work hard to minimize the damage, protect...
