Enrollment Management: A Coordinated and Integrated Effort of the Highest Order
Higher ed institutions were presented an opportunity for a rapid burst in change. It’s time to...
The Unicorn: Merging Liberal Arts and Career and Technical Education for the Future of Work
The liberal arts and STEM divisions in institutions of higher education have long been siloed and...
High Stakes: Marketing to Prospective Online Students
Prospective online students have different needs than traditional higher ed students. Highlight...
The New Dimensions of Scholarship: Shifting Faculty Development from Morbidity Models to Student Success Predictive Analytics
Fusion teaching, or the process of combining learning modalities, techniques and technologies to...
Focusing on Retention Not Recruitment: A Student’s Perspective
As institutions recover from the pandemic, it’s important to seize the opportunities within it to...
Support Continuing Ed at Community Colleges
Serving the workforce is at the heart of a community college’s mission, but a continuing education...
Keeping A Digital Presence at the Forefront of Your Institution
Not being on campus can make students question what they’re paying for. But with the right branding...
Creating an Ethos of Care: Retaining Students During COVID-19
The pandemic and the move online it forced higher institutions to make have had positive...
How to Support Students through the Online Transition
Meeting learners’ needs in a virtual environment requires student-centricity, empathy, and an...
Marketing Tactics to Turn Online Admits into Enrollments
All too often, non-traditional students are left out of the celebratory loop upon being admitted to...
Aviation Maintenance During a Pandemic: The Inside Story
Filling empty spots in specific technical programs, like aviation management, requires colleges and...
Is a College Education Attainable and Affordable Now?
As we head into a recession, institutions need to inform their students that college is attainable,...
