Mission Driven or Customer Driven? The Plight of Modern Higher Education Institutions
Curran explores whether the customer service model is compatible with an institution’s education...
Students as Customers: Time for Educators to Get On Board
Treating students as customers enhances the learning environment while ensuring students are better...
Navigating the Transition to ‘Learner as Customer’
As students begin acting more and more like customers, it’s critical for higher education...
Education and eCommerce: Online Enrollment Shifts Focus from Selectivity to Customer Service
As consumers become increasingly comfortable with making purchases online, higher education...
The Attraction of Online Shopping
E-commerce solutions might provide higher education leaders with the key to success in this highly...
Lifelong Customers: The Response to Student Consumerism
There is no singular model for institutional operations to meet all of the changing student...
The Changing Role of Students in the Customer-Oriented Higher Education Marketplace
Higher education institutions must upgrade their approaches to business management to keep up with...
The Student as a Consumer
As students begin to behave more like consumers, it’s critical for higher education institutions to...
The Student Customer Service Imperative: A Short Trip into Academic Heresy
Inside the classroom, students are students. However, outside the classroom, it’s critical for...
The Impact of Website Quality on Adults
One way higher education institutions can increase engagement among 25 to 35-year-old Millennials...
The Value of Customer Relationship Management in Non-Traditional Higher Education (Part 2)
A strong customer relationship management system can help institutions gain an unexpected, but...
The Value of Customer Relationship Management in Non-Traditional Higher Education (Part 1)
As higher education students begin behaving more like customers, institutions must use customer...
