Lifelong Customers: The Response to Student Consumerism
There is no singular model for institutional operations to meet all of the changing student...
The Changing Role of Students in the Customer-Oriented Higher Education Marketplace
Higher education institutions must upgrade their approaches to business management to keep up with...
The Student as a Consumer
As students begin to behave more like consumers, it’s critical for higher education institutions to...
The Student Customer Service Imperative: A Short Trip into Academic Heresy
Inside the classroom, students are students. However, outside the classroom, it’s critical for...
The Impact of Website Quality on Adults
One way higher education institutions can increase engagement among 25 to 35-year-old Millennials...
The Value of Customer Relationship Management in Non-Traditional Higher Education (Part 2)
A strong customer relationship management system can help institutions gain an unexpected, but...
The Value of Customer Relationship Management in Non-Traditional Higher Education (Part 1)
As higher education students begin behaving more like customers, institutions must use customer...
Five Essential Services for Non-Traditional Students to Achieve Success
As increasing numbers of non-traditional students enroll in higher education programs, institutions...
What Adult Students Want
Institutions must step outside the box to understand and meet the particular challenges faced by...
Shaping Higher Education to the Needs of Older Adults
Adult students are not currently well-served in colleges and universities, but they are becoming...
The Flexibility Factor: Meeting the Professional Needs of Adult Students
Instructional designers and programmers face the challenging task of trying to develop academic...
When Convenience Becomes Customary
Higher education institutions will not be able to remain competitive in the current or future...
