The New Approach To Veteran Postsecondary Programming
As increasing numbers of veterans are returning from overseas and looking to reintegrate into...
10 Ways To Help Your Online Students Feel at Home With Your Institution
Ensuring online students feel welcome and connected to the campus is critical to their academic...
How Adaptive Learning Can Make Higher Ed More Customized and Effective (Part 2)
Adaptive learning can help students learn at their own pace, by targeting areas they need...
Musings on the Future of Higher Ed: The Worst of Times
The higher education landscape is transforming at all levels, but with the challenges of change...
The Ice Bucket Challenge and Other Phenomena: Four Ways Higher Ed Marketers Can Leverage Different Disciplines (Part 1)
The Ice Bucket Challenge was an unprecedented success for the ALS Association, and higher education...
Addressing the Biggest Barriers to Education for America’s Rural Adults
Increasing postsecondary completion rates for adults in rural areas is critical for societal...
Students Are Customers Whether We Admit It or Not (Part 1)
Though the concept is debated, the fact of the matter is that students are customers in today’s...
Life on the Edge: A Blessing or a Curse for the Continuing Education Unit?
While many continuing education leaders trumpet the value of operating on the periphery of their...
How Adaptive Learning Can Make Higher Ed More Customized and Effective (Part 1)
— Co-Written with Karen Vignare | Associate Provost, University of Maryland University College— The...
Marketing For The Student, Not The Market
Higher education marketing is not advertising, but providing the right message and the best service...
A Marriage of Convenience: For-Profit Higher Education in Brazil
The American higher education industry could learn some lessons from the way for-profit...
Online Learning Doesn’t Have to Be Isolating: Exploring the Mentoring Model
The mentorship model creates a new layer of accountability for online students and has a...
