Addressing Commoditization: A Continuing Education Perspective
Prospective students — both traditional and non-traditional — are increasingly seeing higher...
The Commoditization of Higher Education in Australia
— Co-Written with Jan Thomas | Vice Chancellor and President, University of Southern Queensland—...
The Flying Carpet that Caused Higher Education’s Commoditization
While some institutions chose to ride the flying carpet of government subsidies following the...
Seven Steps to Finding Your Sweet Spot in the New Era of Higher Education
In a commoditized marketplace, higher education institutions that take the time to plan...
Standing Out by Looking In: How Operational Efficiency Creates an Exceptional Experience for Students
Whether an institution looks to decrease its costs, improve its offerings or increase its market...
Inter-Institutional Collaborations Critical to Compete
By collaborating on major ventures, institutions can expand their offerings and programs beyond any...
Prestigious Universities Less Burdened by Competition Than Near-Prestigious Universities
While price competition will not significantly impact prestigious universities in a negative way,...
Serving Local Community Critical for Small Institution Success
Smaller institutions are positioned to succeed in the commoditized higher education marketplace by...
Small Institutions Best Positioned to Succeed in the Commoditized Marketplace
Smaller colleges are well-positioned to succeed in the commoditized higher education marketplace,...
Online Learning Captures Transactional Value of Higher Education
Higher education can have two distinct value propositions; transformational and transactional. At...
What Do Diapers, Banking and Continuing Education Have in Common?
In a commoditized marketplace, the product a particular company is selling becomes less important...
Commoditization, For-Profit Institutions and the Value of Higher Education
There is more to education than simply moving graduates into paid work, but as for-profit...
